Senior Manager, Lifecycle Marketing - Early Life Experience - Lifelock

Overview

Gen is a global company powering Digital Freedom with brands including Norton, Avast, LifeLock, MoneyLion and more. We deliver cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries. We value diverse experiences and ideas as a competitive advantage and seek talent who see AI as a teammate to move faster and deliver meaningful results.

About The Role

You will partner with CSM and product teams to drive activation and engagement for new LifeLock users. This role is data-driven, thrives in a test-and-learn environment, and uses data to improve the customer experience and drive engagement during the first 3 months of a subscriber’s lifetime with us.

Key Responsibilities

• Shape early life experiences and identify opportunities to test welcome journeys for LifeLock customers to improve early life retention
• Collaborate with Product to understand onboarding and personalize member communications using data
• Test and learn other channels (push, in-product, etc.) to improve ROI of early-life outreach and inform roadmap prioritization
• Partner with CSM/Product to support onboarding and lifecycle milestones
• Coordinate with US/XS pod to identify points in the early lifecycle for enhanced protection offerings
• Engage with member engagement on alerting experiences and their impact on early life
• Work with Product on new feature launches to drive value for customers early and often
• Monitor and analyze customer usage, engagement metrics, and product adoption to identify opportunities
• Translate data insights into actionable recommendations to improve early life retention

About You

Education : Bachelor’s degree in Marketing or related field

• Experience

• 8+ years working on a lifecycle program, preferably for a subscription-based product
• 2+ years’ experience working on engagement and retention within a lifecycle program

• Skills

• Highly analytical with proficiency in reporting tools such as Adobe Analytics, Power BI, or Amplitude
• Experience with a large-scale MarTech tool (SFMC, Braze, or Iterable) preferred
• Experience using AI in CSM workflow a bonus

• Personal Attributes

• Ability to thrive in a fast-paced environment, managing multiple cross-functional stakeholders
• Passion for all aspects of Lifecycle – creative, analytical, and customer experience

Location & Compensation

Location: New York Office (Onsite 3 days per week)

Base salary range: $180K – $200K, eligible for a bonus. Base salary is part of Gen’s total compensation including 401(k) match, health insurance options, disability coverage, life insurance, and unlimited paid time off. Actual salaries vary by qualifications, experience, skills, and competencies.