THE ROLE
Zeta Global is looking for a seasoned, external client-engaging Senior Manager, Data Science & Analytics (individual contributor role) for its ZX Activation division.They will be responsible for prescribing a performance-oriented marketing and analytics strategy to achieve optimal performance in the client’s customer acquisition efforts.
This position will partner with cross-functional teams including but not limited to Sales, Client Success, Operations, Engineering, and Data Cloud. You will support strategic growth initiatives by delivering actionable insights to helping clientsacquirenew customers.You willbenefitfrom a globally distributed Analytics team that provides essential support across data QA, reporting, and tool creation, allowing you to prioritize high-impact strategy work.
RESPONSIBILITIES
- Strategic Leadership
- Define and drive a clear analytics vision aligned to client engagement, media performance, and marketing measurement priorities.
- Champion a data-driven culture by embedding analytics into strategic planning, campaign optimization, and decision-making processes.
- Lead the development and execution of measurement frameworks tailored to each client’s objectives , ensuring alignment with business goals.
- Data & Analytics
- Translate data into actionable insights by identifying performance drivers, resolving anomalies, and crafting compelling narratives that demonstrate media impact.
- Establish andmaintainrobust testing frameworks that are statistically valid and operationally scalable.
- Drive confidence and alignment by delivering actionable insights rooted in analytics, business strategy, and persuasive communication.
- Provide business feedback as a key stakeholder in the development of standardized dashboards and advanced analytics to measure the effectiveness of campaigns.
- Leverage predictive and prescriptive analytics toidentifytrends, opportunities, and risks related to client behavior and retention.
- Marketing Measurement
- Utilize advanced analytics to quantify marketing impact and ROI, and partner cross-functionally to diagnose and address performance irregularities.
- Implement robust A/Band multivariatetesting and experimentation protocols tooptimizecampaigns and maximize impact.
REQUIREMENTS
- 8+ years of experience in Analytics, marketing measurement, campaign optimizations, with a strong focus on email marketing.
- Expertise inadvanced analytics tools and Business Intelligence tools.
- Proven experience designing and scaling experiments in a digital environment.
- Exceptional analytical and problem-solving skills with the ability to translate complex data into actionable insights.
- Excellent communication and presentation skills, with the ability to influence senior stakeholders and clients.
BENEFITS & PERKS
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
SALARY RANGE
The salary range for this role is $125,000 - $145,000 depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: