Senior Manager, Influencer Marketing

To drive measurable patient growth, the full-time Senior Manager, Influencer Marketing will build and manage Pomelo Care's creator and partner ecosystem, overseeing channel strategy, creator sourcing, contract negotiations, campaign execution, and performance reporting in a remote capacity. Key responsibilities Develop and manage relationships with creators, patient advocates, and medical experts to enhance partnerships Drive creative strategy by developing new content concepts and a UGC-led creative testing roadmap Optimize funnel performance through testing of creative formats and messaging to improve conversion rates and lower acquisition costs Required qualifications 5+ years of experience in influencer, creator, or performance marketing, particularly in DTC health or regulated healthcare industries Proven track record of building creator programs that achieve measurable brand reach and engagement Hands-on experience managing growth budgets with accountability for conversion rates and ROI Deep understanding of TikTok, Instagram, and YouTube, with experience in negotiating usage rights and ad licensing Ability to simplify complex clinical topics into engaging social video messaging