Senior Manager, External Communications & Social Reputation

Senior Manager, External Communications & Social ReputationNew York, NY (Hybrid – 3+ days in office)Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change.

Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.We're looking for a socially fluent, strategically sharp communications leader to shape how our brand shows up in real-time public conversations. This senior individual-contributor role sits at the intersection of corporate reputation, executive voice, and high-signal platforms - turning reactive moments into opportunities to build lasting trust. You'll design the systems, guardrails, and playbooks that let our brand engage authentically at the speed of culture while supporting our most visible executives.Reporting to the Chief Communications Officer, you will work hand-in-hand with the CEO, Founder, and other senior leaders, as well as cross-functional marketing and content teams. This is a high-visibility role in a fast-moving creator-economy environment where your high judgment, systems thinking, and platform fluency will directly elevate the brand.Core Outcomes (12–18 Month Horizon)Drive measurable gains in corporate brand sentiment, trust, and positive engagement across priority public platformsStrengthen and professionalize executive social presence and content cadence, particularly on LinkedIn and X.Establish a consistent, authentic, platform-native corporate brand voice and presence across X, LinkedIn, and emerging channelsDesign and launch a best-in-class social reputation framework (listening ?

rapid detection ? thoughtful response ? learning loops) with clear governance and reportingMentor and develop early-career communications talent, building a strong bench for the futureKey ResponsibilitiesDefine and evolve the brand's public voice and engagement strategy on high-signal platformsBuild and manage a thoughtful editorial calendar focused on reputation, thought leadership, and trust-buildingCreate tone-of-voice guidelines, scenario-based response protocols, and clear escalation pathwaysPartner directly with the CEO and Founder to elevate their LinkedIn presence, content cadence, and professional footprintIdentify, train, and empower internal subject-matter experts to engage authentically with communities when appropriateLead timely, high-judgment responses to emerging issues, balancing speed, brand values, and strategic impactImplement social listening, trend monitoring, and early-warning analytics to stay ahead of conversationsDeliver concise, actionable weekly insights and recommendations to leadershipCollaborate closely with marketing, content, and agency partners to ensure seamless swim lanes and coordinated executionProvide on-the-ground media and engagement support in New York as neededOver time, mentor early-career communications team members and contribute to hiring and development decisionsQualifications6-9+ years in external communications, direct-to-community engagement, or social-first reputation rolesDeep fluency in X (Twitter) and strong understanding of Reddit dynamics; comfort with LinkedIn executive positioningProven experience managing high-visibility issues or crises in public environmentsTrack record of building systems, workflows, and measurement frameworks from the ground upExperience advising or partnering directly with senior executives or high-profile leadersDemonstrated success mentoring or developing early-career communicatorsPreferred SkillsExperience shaping employer brand or culture storytelling on LinkedIn (video formats a plus)Background in entertainment, creator economy, media, gaming, or agency environmentsFamiliarity with social listening and sentiment analysis toolsExperience coordinating with PR agencies and managing press relationshipsWhat Success Looks LikeBrand sentiment and trust metrics show consistent positive trajectoryExecutive social presence is professional, active, and aligned with company goalsHigh-visibility matters are handled swiftly and constructively with minimal escalationThought-leadership content is delivered reliably and resonates with target audiencesCommunity interactions are high-quality, constructive, and reflective of brand valuesEarly-career team members are growing, engaged, and performing at a high levelCore Values for Success in This RoleExercises calm, disciplined judgment even in fast-moving public situationsCommunicates with exceptional clarity, cultural fluency, and brand alignmentServes as a dedicated brand advocate while engaging communities with authenticity and respectTakes full ownership of outcomes and drives solutions proactivelyOperates with a collaborative "we" mindsetBalances urgency with thoughtful risk assessmentBuilds strong trust with executives and external stakeholders alikeContinuously refines systems through reflective learning and iterationIs comfortable in ambiguity and proactive when solutions or processes do not yet exist.Ready to build something that matters? If you're the rare person who can move at the speed of culture while protecting and elevating a brand with care and precision, we'd love to talk.Target total compensation ranges from $158,000 - $206,000, including a fixed annual salary of $118,000 - $160,000, an employee equity plan grant, bonus, plus comprehensive benefits.BenefitsThe Perks, Why Work On the MrBeast TeamWe are redefining what entertainment and storytelling look like at global scale.

Every piece of content we publish reaches millions and influences culture in real time. This is your opportunity to lead the team that decides how those moments come to life across every screen.Competitive SalaryGenerous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life InsuranceCompany contributions to employee Health Savings Accounts (HSA)401k Plan with Safe Harbor company-matchingFlexible vacation policy and paid company holidaysCompany-provided technology packageRelocation assistance where applicable, including travel and company-provided housing for the first 90 days