Responsibilities
- Grow executive visibility
- Map each priority spokesperson's target presence — topics, outlets, channels — and systematically expand it, benchmarking against industry peers
- Identify and land placement, speaking, byline, podcast, and social opportunities for the executive bench
- Maintain per-spokesperson POV documents — living docs covering bio, swim lanes, and topics they will and won't touch — to route opportunities cleanly
- Build & run the thought‑leadership program
- Co‑build the program with the Editorial Director and Head of Market Influence, then run its cadence of working sessions with spokespeople
- Operate the bench
- Manage the spokesperson roster, ensuring balanced coverage and representation across channels
- Partner with PR and the editorial engine so executive voice is coordinated with the broader narrative
Requirements
- 7+ years in executive communications, PR, or thought‑leadership programs, with direct, first‑class exec‑comms experience (ghostwriting/voice, placement, executive positioning)
- Track record landing executive visibility — placements, bylines, keynotes, podcasts — for senior leaders
- Excellent writing and editorial judgment; can capture and reproduce an executive's authentic voice
- Comfortable coaching and challenging senior executives, including reporter‑style pressure‑testing
- High AI fluency; eager to use tooling that scales voice capture and content
- Preferred B2B tech / cybersecurity; fluent with the CISO/security‑leader landscape and its media
- Experience building a spokesperson/thought‑leadership program from the ground up
- Media‑training background; familiarity with earned‑media measurement
Core Competencies
Demonstrates expertise in executive communications and thought‑leadership program development, with a strong ability to capture and articulate an executive's voice across various media channels. Proven track record in securing high‑profile placements and managing spokesperson programs within the B2B tech and cybersecurity landscape.
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