Senior Manager, Digital Marketing

To drive business performance, the full-time Senior Manager, Digital Marketing will oversee the digital marketing strategy focused on lead generation and customer engagement, managing campaigns across various digital channels in a remote work environment. Key responsibilities Develop and implement lead generation and DTC growth campaigns across digital platforms, optimizing landing pages and funnels for improved conversion rates Manage performance across multiple digital channels, creating targeted campaigns to attract high-quality leads and continuously optimizing for ROI Analyze performance data to identify trends and optimization opportunities, reporting on key metrics to inform strategic decisions Required qualifications 6+ years of experience in B2B or B2C digital marketing with a focus on lead generation Proven success in managing online lead generation campaigns using SEO, PPC, email marketing, and content marketing Experience leading cross-functional teams and managing direct reports Technical proficiency in CRM systems and marketing automation tools, preferably HubSpot Strong project management skills with the ability to manage multiple campaigns simultaneously