Leading the digital CRM marketing team, the full-time Senior Manager, Digital CRM will oversee campaign strategy and execution across Email, Push, and SMS channels, focusing on performance optimization and customer engagement in a remote work environment. Key Responsibilities Oversee strategy, planning, and optimization of digital marketing campaigns across multiple channels Lead A/B testing initiatives and monitor campaign performance to inform strategic decisions Collaborate with cross-functional teams to ensure seamless execution of integrated marketing strategies Required Qualifications Bachelor's degree in Marketing, Business, Communications, or a related field 7+ years of experience in lifecycle marketing, specifically with Email, Push, and SMS channels Proven success in developing and executing cross-channel marketing strategies Strong experience with marketing automation platforms and A/B testing methodologies Demonstrated leadership experience managing teams and cross-functional projects