Senior Manager, Customer Marketing

Leading marketing strategies to enhance customer engagement and loyalty, the full-time Senior Manager, Customer Marketing will develop and execute initiatives across various channels, driving retention and long-term customer value in a hybrid work environment. Key responsibilities Develop and implement marketing strategies to increase engagement, retention, and customer lifetime value Oversee end-to-end lifecycle marketing campaigns, ensuring effective planning, execution, and performance reporting Collaborate with cross-functional teams to align marketing initiatives with broader enterprise goals and optimize customer journeys Required qualifications 4-year degree from an accredited university 5+ years of relevant experience in digital marketing, CRM, or customer marketing Proven success in developing strategies that drive measurable business results for an ecommerce business Experience managing enterprise-scale marketing programs across various owned channels Strong analytical skills with the ability to leverage data for strategic decision-making