Senior Manager, Brand Marketing, E&E

Responsibilities

• Drive development of Match’s brand strategy, positioning, and annual narrative across campaigns, launches, and key member touchpoints.
• Define the consumer truth for Match, with particular focus on the needs, motivations, and emotional drivers of adults 45+.
• Write clear, insight-driven briefs that align teams around the audience, problem to solve, and story to tell.
• Serve as a strong day-to-day brand steward, ensuring Match shows up with clarity, relevance, and consistency across channels and experiences.
• Close partnership with Research & Insights on understanding core user segments and translating those insights into actionable brand & product strategies.
• Lead integrated marketing programs across brand campaigns, product launches & PR moments.
• Partner with creative, social, PR, and external agencies to brief the work, steward execution, and ensure output ladders back to the brand strategy.
• Work closely with the product team to help shape the product roadmap and storytelling, ensuring features are inherently connected to the brand strategy and are launched as meaningful brand moments.
• Translate brand strategy into product and feature messaging that is clear, motivating, and rooted in member value.
• Manage the brand with a general‑manager mindset – tracking business performance, KPIs, and brand health alongside campaign execution.
• Partner with media and growth teams to connect brand and performance efforts to the same core brief and business objective.
• Define success metrics, measure performance across brand activity, and use results and learnings to improve future strategy.
• Bring analytical rigor to decision‑making, using qualitative and quantitative inputs to refine investment, improve acquisition efficiency, and drive long‑term growth.

Requirements

• 6+ years of experience in brand marketing, strategy, integrated marketing, or product marketing, ideally within consumer apps, digital platforms, or high‑growth consumer brands.
• Strong experience leading IATs and large scale campaigns from strategy through execution, with strong judgment across creative, channel, and audience decisions.
• Strong cross‑functional leadership skills and experience partnering across product, creative, insights, media, PR, and growth.
• A balance of strategic thinking, creative storytelling, and analytical rigor.
• Experience translating consumer insight into strong briefs, differentiated brand strategy, and integrated marketing plans.
• Strong understanding of how brand and performance work together to drive both immediate impact and long‑term growth.
• Strong organizational skills, comfort managing multiple workstreams, and the ability to operate with ownership in a dynamic environment.