Senior Manager – Alliances Marketing

Responsibilities

• Help craft an inspiring and dynamic partner marketing strategy, positioning and messaging that is unique and sets HP apart from the competition.
• Demolish barriers and silos to create a consolidated strategy that empowers GTM execution.
• Develop and evangelize simple/clear assets that outline the value proposition, narrative, and messaging to drive common, globally understood initiatives.
• Partner with Marketing, Business Units, and Category teams to build a clear marketing vision and strategy for key partners that delivers a distinct, differentiated, and relevant positioning in the market.
• Strategically prove concepts that will expand opportunities for our partnerships and deliver mutual benefit.
• Work closely with GTM teams to drive efficient strategies, manage budgets, support revenue generation and sales growth with a market centric approach.
• Cultivate excitement internally for our team’s efforts.

Requirements

• Minimum of 10 years in B2C and B2B marketing roles.
• Someone with experience in or extreme curiosity about Artificial Intelligence and uncovering what it can and will do for people.
• Imagination coupled with relentless results-orientation.
• Expertise in value proposition development, campaign creation and execution.
• Experience in working closely with GTM teams to design and deliver with relevant impact.
• Storyteller, narrator, crafter of connections.
• Agile, flexible, adaptable, and comfortable navigating ambiguity.
• A collaborative leader who is experienced and comfortable working in a matrix structure.