Senior Lifecycle Marketing Manager

Owning the lifecycle marketing function, the full-time Senior Lifecycle Marketing Manager will design and execute comprehensive lifecycle programs to enhance customer engagement and retention across both consumer and business segments. Key responsibilities Develop and manage end-to-end lifecycle strategies across multiple channels, including email, in-app, push, and SMS Create behavior-triggered customer journeys to promote repeat usage and convert one-time users into loyal customers Establish and analyze lifecycle KPIs, reporting performance insights to marketing and business leadership Required qualifications 6+ years of marketing experience, with at least 3 years in lifecycle, CRM, or retention marketing within fintech or B2B SaaS Proven experience in building lifecycle programs that positively impact activation, repeat purchase, and churn metrics Hands-on experience with marketing automation and CRM platforms like HubSpot or Salesforce Marketing Cloud Strong analytical skills with a focus on designing and measuring A/B tests to inform strategy Experience in both consumer and B2B marketing strategies, with familiarity in lead nurturing processes