Leading the optimization of conversion rates and landing pages, the full-time remote Senior Growth Lead will manage the creation and testing of high-performing digital assets, collaborating closely with paid media, copy, and design teams to drive customer acquisition and revenue growth. Key responsibilities Own conversion rate (CVR) and average order value (AOV) across various digital assets, including landing pages and quiz funnels Build and launch landing pages end-to-end, ensuring alignment with traffic sources and ad angles Run a continuous testing program, including A/B tests and post-test analysis, to enhance page performance Required qualifications 5+ years of experience in DTC growth or conversion rate optimization, preferably in high-velocity consumer categories Proven track record of increasing CVR and AOV through specific testing and optimization strategies Hands-on experience with landing page building tools such as Replo, Unbounce, or Webflow Strong understanding of direct-response copy principles and the ability to guide copy direction effectively Current proficiency in AI tools for copy generation and customer insight synthesis