Senior Graphic Designer

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, and our unique structure as a 100% employee-owned company (ESOP).

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SUMMARY

The Senior Graphic Designer plays a key role in supporting Butler/Till's growth and marketing efforts through the creation of high-impact proposals, presentations, and brand communications. This role transforms complex content into clear, compelling visual narratives that strengthen new business pursuits, thought leadership, and marketing initiatives.

Working closely with Growth, Marketing, and subject matter experts, this individual ensures all client-facing and brand materials are strategically structured, visually polished, and aligned with Butler/Till's brand standards.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: High-Impact Proposal, RFP, and Presentation Materials That Drive Growth

Key Responsibilities:

• Design, format, and produce visually compelling RFP responses, RFIs, pitch decks, capabilities presentations, case studies, and other business development materials.
• Transform complex content into clear, persuasive, and visually engaging presentations and proposal narratives.
• Serve as the final quality reviewer for presentation design, formatting, brand consistency, and visual polish.
• Develop and maintain templates, visual assets, and brand systems that enable efficient, consistent execution.
• Support active pursuits by managing design updates, version control, and final assembly of client-facing deliverables.

Key Outcome: Consistent Brand Execution Across Marketing and Client-Facing Materials

Key Responsibilities:

• Apply Butler/Till brand standards across presentations, marketing campaigns, thought leadership, social media, events, and collateral.
• Design visual assets that strengthen brand visibility and support growth initiatives.
• Ensure all deliverables meet high standards for design quality, usability, and consistency.
• Maintain and evolve brand assets, templates, and design resources across channels.

Key Outcome: Collaborative Partnership and Innovation

Key Responsibilities:

• Partner with Growth, Marketing, Content, Creative Services, and subject matter experts to deliver effective business development and marketing materials.
• Serve as a trusted resource for presentation development, visual storytelling, and brand stewardship.
• Explore and apply AI tools that improve creative quality, efficiency, and workflow effectiveness.
• Stay current on emerging design and AI trends to continuously enhance team capabilities.

QUALIFICATIONS

REQUIRED

• Bachelor’s degree in Graphic Design, Marketing, Advertising, Communications, Business, or equivalent
• 6+ years of professional design experience and leading and managing brands (agency or in-house)
• Portfolio that showcases strong traditional and digital executions, brand expertise, systems-thinking, creative excellence, presentation polish, and campaign solutions
• Expert proficiency in Adobe Creative Suite and knowledge of Figma for design systems and execution
• Expert proficiency in Microsoft PowerPoint for creative presentations and pitches
• Experience in landing page and email design
• Strong typography, layout, and visual storytelling skills
• Proven ability to translate strategy and content into clear visual communications

PREFERRED

• Agency experience
• Understanding of business goals and objectives and how design can drive impact

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: Seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: Working with teams and across the organization with ease
• OWNER AGILITY: Able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: Accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate (i.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

Commitment to Diversity, Equity, Inclusion and Belonging

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you'll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $53,000 - $84,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.