Senior Global Marketing Manager – LAA Management Franchise

• Lead development and execution of the global marketing strategy for Abbott's LAA Management franchise


• Drive sustainable growth by identifying opportunities to expand procedure adoption, increase market share, and accelerate revenue performance


• Serve as global LAA Management therapy and product expert, including market size, competitive dynamics, unmet customer needs, and product differentiation


• Own franchise performance by partnering with regional commercial teams to deliver against revenue, adoption, and market share objectives


• Operate with a general manager mindset, balancing short-term commercial performance with long-term franchise growth and portfolio development


• Serve as Global Launch Owner with end‑to‑end launch accountability for Amulet 360 strategy, readiness, execution, and post‑launch performance


• Develop value propositions, messaging frameworks, and go-to-market plans


• Establish launch success metrics and drive continuous optimization


• Lead franchise lifecycle management initiatives and influence upstream product development through customer and market insights


• Build organizational capability and establish scalable processes to support future franchise growth and team expansion.

Requirements

• Bachelor’s degree required; MBA preferred


• 5+ years’ experience in product marketing, product management, or upstream marketing


• Medical device experience required; cardiovascular or electrophysiology preferred


• Demonstrated track record of driving commercial performance, franchise growth, and successful product launches


• Experience influencing senior stakeholders and leading complex cross-functional initiatives in a global matrix organization


• Experience supporting global product launches.

Core Competencies

Demonstrates expertise in global marketing strategy and product management within the medical device sector, with a focus on driving commercial performance and successful product launches. Proven ability to influence stakeholders and lead cross-functional initiatives in a global matrix organization.

Highest-signal resume keywords

• Global Marketing Strategy


• Product Management


• Commercial Performance


• Product Launches


• Medical Device Experience

ATS Optimization Keywords

Hard Skills

• Market Analysis


• Value Proposition Development


• Go-To-Market Planning


• Lifecycle Management


• Revenue Growth Strategies

Soft Skills

• Stakeholder Influence


• Cross-Functional Leadership


• Organizational Capability Building

Certifications & Qualifications

• Bachelor’s Degree


• MBA Preferred

Industry Keywords

• Cardiovascular


• Electrophysiology


• Franchise Growth


• Market Share Expansion


• Customer Insights