Senior Games Brand Manager

Responsibilities

• Support the Global Games Brand Director in brand development, sell‑in, and consumer marketing for Goliath’s global toy brands.
• Work closely with the R&D team to implement product strategy, including adherence to brand positioning & DNA, achieving optimal price points & value against competitors, ensuring play patterns fit the needs & wants of its core consumers, and ensuring clear packaging communication.
• Conduct regular category & competitive research at key retailers to ensure strong brand positioning.
• Maintain critical documents/databases like line plans, price lists, sell sheets & brand presentations with the latest and most accurate information.
• Support the NA Sales team by providing appropriate tools, materials, and presentations throughout their sell‑in process.
• Support the Global Sr Brand Manager in authoring & executing consumer marketing plans for the global toy brands.
• Work closely with agency partners to ensure marketing plans are executed on time, on brand, and in full.
• Brief marketing assets including but not limited to: video & static ads, e‑mail marketing assets, retail merchandising, custom in‑game interstitials.
• Ensure all e‑commerce merchandising assets are ready for launch, including product images, infographics, A+ page assets, product copy.
• Provide a weekly POS summary for the marketing team to review sell‑through performance.

Requirements

• Minimum 5 years of experience in games brand management, both from a product development & consumer marketing perspective.
• Exceptional organizational and project management abilities, comfortable managing complex timelines, dependencies, and deliverables.
• Proven experience leading integrated go‑to‑market campaigns from strategy through execution in fast‑moving environments.
• Must be comfortable presenting with confidence to external partners, including retail buyers.
• Attention to detail & ability to stay organized.
• Ability to read, analyze & utilize POS & NPD.