Senior Field Marketing Manager

Responsibilities

• Develop and execute the North America field marketing strategy aligned with marketing and sales objectives, and in close collaboration with the European field marketing teams.
• Build and deliver the local marketing plan focusing on regional brand awareness, demand generation and customer advocacy.
• Forecast and track pipeline performance against quarterly and annual goals, identifying and troubleshooting data gaps and inconsistencies and partnering closely with the regional SDR teams to drive quality pipeline.
• Identify opportunities to optimize budget allocation and maximize ROI.
• Encourage a culture of experimentation to drive innovation across marketing channels, keeping the company at the forefront of industry trends.
• Be AI fluent and AI first in your approach - what workflows, campaign execution, processes can we automate with AI.
• Orchestrate and optimize integrated marketing campaigns, including digital, events, and ABM initiatives.
• Collaborate with the integrated marketing team to localize global content strategies.
• Plan and execute high-impact industry events, conferences, and customer-focused experiences, with a small team.
• Work with the growth marketing team on localized, targeted, conversion-focused campaigns.
• Leverage advanced digital marketing channels such as paid media, content marketing, SEO, and email to create high-performing campaigns.
• Act as the key liaison between marketing and leadership in North America, ensuring alignment and collaboration to achieve revenue targets.
• Be part of the extended leadership team in North America, helping influence decision making and outcomes.
• Lead the marketing partnership with the SDR organization to optimize handoffs and pipeline performance.
• Maintain pipeline accountability by tracking and analyzing performance against shared objectives.
• Manage a small team, focused on uncovering opportunities for growth and hands on execution.

Requirements

• 5+ years of experience in B2B SaaS marketing and leadership, with a focus on field marketing and demand generation.
• Proven track record of developing and executing successful field marketing strategies in North America.
• Extensive experience in demand generation, pipeline creation, and campaign execution across competitive and mature markets.
• Experience building, leading and developing teams including direct and dotted line reports.
• Experience in managing and forecasting budgets, and partnering with finance and data teams to measure and report on ROI from brand, demand and customer marketing.

Hard Skills

• Campaign Execution
• Budget Management
• Data Analysis
• SEO
• Content Marketing
• Paid Media
• Event Planning
• ABM Initiatives
• Forecasting
• ROI Measurement

Soft Skills

• Collaboration
• Leadership
• Communication
• Innovation
• Problem-Solving