Develop a region-specific field marketing strategy and execution plan for key North American markets that aligns with regional sales targets and company growth objectives.
Plan, manage, and execute a portfolio of high-impact initiatives: live and virtual events, trade shows/conferences, cobranded partner events, targeted unique experiences, and localized campaigns that target both prospects and key accounts.
Partner with Sales leadership to identify target accounts/segments, design tailored field marketing and support pipeline acceleration.
Define and implement best-in-class lead-handoff processes and workflows in partnership with the local BDR, SDR and AE teams, ensuring clear attribution from marketing activity to pipeline generation and conversion.
Use data and analytics to track performance against KPIs, derive actionable insights, and continuously optimize investment - from event ROI to conversion rate improvement across channels.
Manage budgets, vendor and agency relationships, ensuring cost-efficiency while delivering high-quality experiences and collateral.
Mentor and support junior or regional field marketing colleagues, drive cross-functional collaboration, and champion creative, agile, high-impact marketing execution within a fast-paced environment.
What We’re Looking For
You hold a Bachelor’s degree in Marketing, Business, Communications or a related field; an MBA or advanced degree is a plus.
You bring 6+ years of hands-on experience in field marketing, demand generation, or event marketing - ideally within B2B SaaS, travel/expense tech, or a high-growth technology context.
You have a proven track record of designing and executing demand generation and field marketing campaigns that drove measurable pipeline growth, brand visibility, and sales support results.
You excel in fast-paced, ambiguous environments; you combine strategic thinking with strong project management, execution discipline, and leadership skills.
You thrive working cross-functionally, collaborating with Sales, Customer Success, Product Marketing, Content, and Revenue and Marketing Ops to deliver aligned go-to-market impact.
You are analytical — comfortable using data to measure impact, build reports and dashboards, and iterate quickly on what works.