Senior Events Manager

About this position

About the Company:

Highway is the fastest-growing freight tech provider in North America. We serve the largest freight brokers in the industry, solving one of their biggest pain points: who is really hauling their freight. We answer the question of Carrier Identity, protecting brokers’ networks, preventing fraud and increasing transparency. Serving and protecting our customers is our top priority, and we are proud that our best marketing is our customer referrals and testimonials.

Senior Events Manager

FLSAStatus:Exempt

Reportsto:SVP,Marketing

Location:Dallas,TX(Thisisanonsiteposition)

Status:Full-time

RoleDescription

FreightbrokersputanincredibleamountoftrustinHighwayandthattrustwillbeextendedtoyou.HighwayislookingforaSeniorEventsManagertoworkdirectlyfortheSVP,Marketingtoleadtheeventlifecycleandexecutionofmarketingcampaignsthatdrivebrandawareness,leadgeneration,andcustomerengagement.TheidealcandidateisananalyticalthinkerandcreativeproblemsolverwithexperienceinB2Bmarketing,socialmediastrategy,andeventsmanagement.Youwillworkcross-functionallywithproduct,sales,customerexperience,andcontentteamstodeliverimpactfulactivationsthatgeneratemeasurableresults.

Yourrole:

• WorkdirectlywiththeSVP,Marketingtostrategizeandexecuteoncustomer-facingandappreciationevents,tradeshows,webinars,conferences,andemployeebasedeventsacrossadynamicorganization.
• OverseeHighway’sUserSummitthroughpre-planning,organization,toexecutionandROItracking.
• Planandmanagein-personandvirtualevents,includinglogistics,promotions,andspeakercoordination,comfortablyinterfacingwithinternalandexternalstakeholders.
• Securespeakingengagementsandpreparespeakerswithkeymessagingandbriefingmaterialstailoredtotherelevantaudienceandeventtype.
• Overseeeventcommunications,frompre-eventpromotiontopost-eventfollow-ups.
• Strategizeandcreateeventcontent,includingpresentations,discussionpoints,emails,socialmediaposts,andlandingpages.
• Leadwebinarstrategy,managingtopics,speakers,andaudienceengagement.
• Analyzeeventperformance,trackrelevantKPIs,andprovideinsightsforcontinuousimprovement.

Qualifications

• Bachelor’sDegreeinMarketing,BusinessAdministration,orrelatedfieldrequired.
• 5-7yearsofexperiencewithtradeshow,customerfacingevents,andwebinarmanagement.
• Strongorganizationalandprojectmanagementskillswiththeabilitytomanagemultipleeventsandprojectssimultaneously.
• Excellentwrittenandverbalcommunicationskills,highlyskilledinwritingandcreatinguniquecontentforcampaigns.
• ExperiencewithZoomWebinars,HubSpot,Salesforce, Monday.com highlypreferred.
• Abilitytoproblem-solveontheflyandensureaseamlesseventexperiencepre,duringandpostevents.
• Self-motivatedandcollaborative,abletoworkindependentlyandautonomouslywhilecoordinatingwithcross-functionalteams.