Senior Director, Retail Content & Operations

Job Description: The Senior Director, Retail Content & Operations will lead retail content, digital shelf and marketplace operations for Dentsu Commerce clients across Amazon, Walmart, TikTok Shop and other priority commerce platforms. This role will help brands improve how their products are found, presented and purchased across digital commerce environments. The Senior Director will bring together retail content, marketplace operations, SEO and emerging GEO capabilities while partnering closely with Dentsu Commerce Media, Creative, Social Commerce and Analytics teams.

Key Responsibilities

Retail Content & Digital Shelf

• Lead retail content and digital shelf strategy across Amazon, Walmart and priority retailers
• Oversee PDP optimization including titles, copy, imagery, enhanced content and brand stores
• Develop scalable approaches to content auditing, optimization and syndication
• Use digital shelf and performance data to identify opportunities to improve discoverability and conversion
• Partner with Creative teams to translate commerce insights into stronger retail content

Marketplace Operations

• Lead marketplace operations across Amazon, Walmart Marketplace and TikTok Shop
• Oversee catalog health, item setup, product feeds, variation management and promotional readiness
• Support new product launches and marketplace expansion
• Identify and resolve operational issues affecting availability, discoverability and conversion
• Establish efficient workflows and standards for ongoing marketplace management

Retail SEO & GEO

• Lead organic retail search strategy across Amazon and Walmart
• Develop Dentsu Commerce capabilities around Generative Engine Optimization (GEO) and AI-powered shopping discovery
• Optimize product content for emerging experiences such as Amazon Rufus and other AI shopping assistants
• Connect keyword, search and digital shelf insights to content recommendations
• Partner with Retail Media teams to connect paid and organic search strategies

TikTok Shop Operations

• Oversee the operational foundation for client TikTok Shops, including catalog, product feeds, merchandising and promotions
• Partner with Social Commerce teams responsible for creator, affiliate and paid activation
• Ensure products and storefronts are optimized and operationally ready to convert demand

Client & Capability Leadership

• Serve as a senior client lead for retail content and marketplace operations
• Develop repeatable playbooks, tools and best practices that can scale across Dentsu Commerce clients
• Evaluate technology and automation opportunities that make content and marketplace operations more efficient
• Support new business pitches and identify opportunities to expand existing client relationships
• Manage and develop a team of retail content and marketplace specialists

What We're Looking For

• 10+ years of experience in ecommerce, retail content, digital shelf or marketplace operations
• Strong expertise across Amazon and Walmart
• Experience with Amazon Vendor Central and/or Seller Central and Walmart marketplace environments
• Experience with TikTok Shop strongly preferred
• Strong understanding of retail SEO, digital shelf optimization and organic product discoverability
• Familiarity with emerging GEO and AI shopping experiences
• Experience with commerce platforms such as Salsify, Syndigo, Pacvue or similar
• Strong client leadership and cross-functional collaboration skills
• Experience managing teams and delivering work across multiple clients

The annual salary range for this position is $136,850 -$188,000.

Benefits available with this position include:

• Medical insurance
• vision insurance
• dental insurance
• Life insurance
• Short-term disability insurance
• long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

For further details regarding Dentsu benefits, please visit

Location: New York Brand: Dentsu Media Time Type: Full time Contract Type: Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

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About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work