Senior Director, Programmatic B2B

You Will Be

• Leading B2B programmatic strategy development, aligning audience, messaging, and media delivery to client business objectives such as lead quality, account penetration, and sales velocity.

• Partnering with analytics and strategy teams to connect programmatic impact to CRM and pipeline metrics (MQLs, SQLs, pipeline velocity, ROI).

• Overseeing campaign management and optimization across display, video, native, and ABM-driven programmatic executions.

• Managing a team (typically 2 or more) with responsibility for workload prioritization, professional development, and operational excellence.

• Establishing scalable best practices for B2B audience segmentation, firmographic and technographic targeting, and multi-touch attribution.

• Owning relationships with key B2B data and tech partners (Bombora, 6sense, LiveRamp, LinkedIn, Demandbase, etc.), evaluating and integrating new solutions.

• Contributing to new business efforts - crafting compelling programmatic POVs, pricing models, and case studies that illustrate B2B growth outcomes.

• Guiding cross-channel collaboration with paid social, search, and content teams to create cohesive, full-funnel demand generation programs.

• Providing thought leadership on emerging programmatic trends, privacy developments, and audience strategies relevant to B2B advertisers.

• Ensuring financial discipline through accurate budgeting, pacing, forecasting, and quarterly business reviews for client accounts.

• Serving as an escalation point for performance, strategy, or client relationship issues - balancing strategic counsel with practical, data-driven solutions.

• Representing the agency externally at B2B-focused industry events, conferences, and with tech partners.

You Must Have

• 8+ years of hands-on experience managing programmatic campaigns, ideally with a focus on B2B or enterprise clients in an agency, DSP, or platform environment.

• Deep understanding of B2B buying journeys, including account-based marketing, lead scoring, and funnel-stage optimization.

• Advanced expertise with DSPs (TTD, DV360, StackAdapt, etc.), data management platforms, and CRM integrations for audience activation.

• Proven experience tying programmatic metrics to business outcomes (MQL → SQL → Opportunity → Revenue).

• Analytical fluency in using GA4, Salesforce, HubSpot, and other attribution or marketing automation platforms.

• Executive-ready communication skills, capable of distilling technical programmatic details into actionable business insights.

• Ability to collaborate across disciplines—creative, media, strategy, and analytics—to deliver integrated B2B demand programs.

• Innate curiosity and a forward-looking perspective on evolving B2B ad tech, data privacy, and audience intelligence trends.