Senior Director, PLG User Experiences

Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business‑critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e‑signature and contract lifecycle management (CLM).

What You’ll Do

As the Senior Director of the PLG User Experiences Team, you’ll be the primary architect and strategic visionary for Product‑Led Growth experiences at Docusign. You will lead a team of Product Designers, Content Designers, and Researchers to transform complex customer and business problems into seamless, intuitive growth engines that bridge the gap between product adoption and high‑converting revenue channels. You will own the end‑to‑end experience strategy for high‑impact flows such as trial sign‑up, checkout, self‑cancellation, product onboarding and adoption. Your mission is to move beyond simple feature delivery to systemic value creation, mapping complex workflows to eliminate friction while ensuring all designs remain usable, accessible, aesthetically pleasing, and on brand. You will operate as a change agent, revolutionizing internal ways of working by infusing AI tools and methodologies into the design process to accelerate prototyping, research synthesis, and content generation. In this high‑impact role, you will act as a strategic peer to creative leadership in Brand and Product Experience Design (XD) and work closely with Product Management and Engineering leadership across multiple organizations. Beyond day‑to‑day execution, you will champion a culture of diversity, innovation, and creative excellence, recruiting and mentoring a world‑class team across multiple locations.

Responsibilities

• Develop and communicate the long‑term product design vision.
• Align design decisions with Docusign’s overall objectives, brand identity, and revenue targets.
• Coordinate efforts with senior leadership across the company.
• Identify and capitalize on innovation opportunities by staying abreast of industry trends, emerging technologies, GenAI, and evolving user needs.
• Architect the UX for end‑to‑end growth experiences including conversion, expansion, retention, product onboarding, activation, and engagement loops.
• Recruit, mentor, and inspire a high‑performing team of UX Designers, UX Content Strategists, and Researchers.
• Foster a collaborative culture where designers feel empowered to experiment and grow.
• Revolutionize internal workflows by integrating AI tools into the design process.
• Implement and optimize design systems and processes to ensure high‑quality output and timely delivery.
• Establish and enforce creative standards, design systems, and content guidelines across all PLG funnels.
• Actively lead design reviews to ensure consistency, craft, and execution detail.
• Act as a strategic bridge between design, product management, and engineering.
• Effectively communicate design rationale to executive leadership to influence decision‑making and ensure technical feasibility.
• Oversee the integration of qualitative and quantitative user research into the design lifecycle.
• Ensure that user insights and usability testing directly inform iterations and systemic improvements.

What You Bring

• 15+ years of experience in UX Design or Product Design leadership, with a significant portion dedicated to SaaS and high‑growth environments.
• Experience leading large‑scale design organizations through complex digital transformations.
• Experience in e‑commerce UX, particularly in subscription‑based models and complex billing or pricing ecosystems.
• Experience managing multi‑disciplinary creative teams including product design, content strategy and design, and customer research.
• Visionary Leadership: A strong record of building and scaling diverse design teams, with a focus on professional development and retention.
• AI Integration: Experience in AI‑driven design workflows, with a portfolio showcasing how you have used AI to transform team productivity and design quality.
• Strategic Communication: Exceptional ability to translate complex data into compelling product stories for stakeholders and executive audiences.
• User‑Centric Rigor: Mastery in balancing high‑level strategic vision with an obsession for user research, accessibility, and the craft of design execution.
• Collaborative Mindset: Proven ability to navigate complex, cross‑functional environments and align disparate teams toward a unified product strategy.

Job Designation

Hybrid: Employee divides their time between in‑office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in‑office expectation). Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position’s job designation depending on business needs and as permitted by local law.

Compensation

Pay for this position is based on a number of factors including geographic location and may vary depending on job‑related knowledge, skills, and experience. Base salary ranges by location:

• California: $244,000 – $390,575
• Illinois, Colorado, Massachusetts and Minnesota: $228,400 – $322,675
• Washington, Maryland, New Jersey and New York (including NYC metro area): $228,400 – $344,575

Benefits

• Paid Time Off: earned time off, as well as paid company holidays based on region.
• Parental Leave: take up to six months off with your child after birth, adoption or foster care placement.
• Full Health Benefits Plans: options for 100% employer‑paid and minimum employee contribution health plans from day one of employment.
• Retirement Plans: select retirement and pension programs with potential for employer contributions.
• Learning and Development: options for coaching, online courses and education reimbursements.
• Compassionate Care Leave: paid time off following the loss of a loved one and other life‑changing events.

Equal Opportunity Employer

Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can‑do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.