Senior Director of Insights and Analytics

Position Summary

Director of Insights & Analytics (hybrid)

Key Responsibilities

1. Strategic Leadership
   • Lead the vision, strategy, and evolution of the Insights & Analytics function in support of enterprise marketing and growth objectives.
   • Serve as the senior strategic advisor on consumer, patient/family, and referring physician insights, analytics, segmentation, brand measurement, competitive intelligence, and campaign effectiveness.
   • Develop and operationalize a multi‑year roadmap for research, measurement, dashboarding, and advanced analytics capabilities.
   • Partner with executive, marketing, digital, strategy, service line, foundation, CRM, and data leaders to align insights and analytics to organizational priorities.
   • Build a culture of evidence‑based decision‑making across the department and broader enterprise.
2. Consumer and Physician Insights / Research
   • Lead the enterprise consumer and referring physician insights agenda to deepen understanding of audience needs, preferences, perceptions, behaviors, motivations, and barriers.
   • Design and oversee qualitative and quantitative research across a wide range of business needs, including:
     • Audience and market understanding
     • Referring physician attitudes, preferences, and referral drivers
     • Consumer/patient-family decision‑making
     • Brand and message testing
     • Customer journey mapping
     • Service line/foundation‑specific research
     • Competitive and market landscape assessments
     • Marketing campaign impact studies
   • Establish research standards, methodologies, vendor management practices, and insight dissemination processes.
   • Translate research findings into strategic recommendations for marketing, messaging, access, experience, growth, and relationship‑building initiatives.
3. Brand Health Tracking and Competitive Intelligence
   • Develop and lead an enterprise brand health measurement strategy, including awareness, consideration, preference, perception, differentiation, and reputation tracking.
   • Monitor brand performance over time and identify drivers of change across key audiences and markets.
   • Lead competitive intelligence efforts to assess market dynamics, competitor positioning, messaging, service offerings, media activity, and emerging trends.
   • Integrate brand, market, and competitive insights into strategic planning, campaign development, and growth recommendations.
4. Segmentation and Audience Strategy
   • Lead development of an enterprise segmentation strategy for consumers and, where relevant, referring physicians.
   • Define audience segments using research, demographic, psychographic, attitudinal, behavioral, CRM, and utilization data.
   • Partner with marketing, CRM, digital, and strategy teams to operationalize segments across campaign planning, personalization, content, channel strategies, and journey orchestration.
   • Ensure segmentation frameworks remain current, actionable, measurable, and tied to business outcomes.
5. Analytics Leadership
6. CRM Analytics and Lifecycle Measurement
7. Campaign Performance and Optimization
8. Dashboard and Self‑Service Reporting Strategy
9. AI‑Enabled Analytics and Insight Generation

Education

Bachelor’s Degree, Masters Preferred. Business administration, marketing, business, public health, statistics, economics, social sciences, data analytics, or a related field.

Experience

10+ years experience.