Senior Director of Brand Strategy

Leading the development of Babylist's brand architecture, the full-time Senior Director of Brand Strategy will manage brand positioning, visual identity, and creative output while overseeing the creative studio and partnership marketing efforts in a remote environment. Key responsibilities Own and shape Babylist's brand positioning and visual identity system, ensuring alignment across all functions Lead the creative studio, directing design for brand campaigns, digital content, and high-production video projects Collaborate with cross-functional teams, including Product Design and Content, to integrate brand systems and enhance customer experiences Required qualifications Proven experience in building and scaling a brand system beyond just visual elements Strong background in campaign concepting and execution across multiple channels Experience leading creative production, including photography and video, with a focus on high-quality output Demonstrated ability to manage partner or co-marketing programs while maintaining brand integrity Familiarity with AI tools and their application in enhancing brand strategy and creative processes