Senior Director, Marketing & Communications

Leadership PositionAt Fors Marsh, we take on issues that matter. We are a team of researchers, strategists, and communicators working together to drive lasting change. We look at human behavior from all angles with a deep understanding of people and context to design solutions that influence decision-making and move people to action.

Our work promotes health and well-being, shapes resilient communities, and builds effective and accountable institutions. We are a certified B Corporation and a Top Workplace for 7 consecutive years.This is a leadership position within a mission-driven practice focused on cultivating strong public institutions and strengthening community resilience. You will lead client delivery, portfolio growth, and market expansion across integrated marketing and communications engagements supporting public service recruitment, public and consumer safety, and disaster resilience initiatives.

We are seeking a strategic leader who can cultivate enduring client relationships, lead high-performing teams, and drive operational excellence while expanding the practice's impact and market presence. The ideal candidate brings expertise in integrated marketing and communications, including behavior change, digital, and full-funnel marketing strategy and execution, along with experience growing business across federal, state, local, and nonprofit markets. This role requires a leader who can advise executive clients, oversee portfolios, and lead communications efforts that influence behavior, build trust, and engage diverse audiences across complex mission environments.Core ResponsibilitiesPortfolio Leadership & StrategyLead one or more client portfolios, serving as a trusted advisor while ensuring high-quality delivery, long-term relationship health, and sustainable growthMonitor client satisfaction and proactively address risks, challenges, and opportunities across engagementsBuild and strengthen client relationships that support account expansion, market positioning, and future opportunitiesTranslate industry and client trends into actionable strategies, operational and capability improvements, and innovative approaches that support delivery and growth in the portfolioOperational & Financial LeadershipOversee project and contract execution across the portfolios, ensuring delivery aligns with scope, schedule, budget, staffing, and quality expectationsManage portfolio financial performance, utilization, resource allocation, and operational metricsEnsure operational excellence through strong project management, quality management, and continuous process improvement practicesDrive accountability across teams while fostering a culture of collaboration, mission focus, and innovationBusiness Development & Market ExpansionLead business development strategy and execution for one or more portfolios, including client engagement, capture, proposals, and pitchesShape pipeline and account growth strategies aligned with practice priorities, market trends, and long-term positioning goalsPartner with growth and account teams to identify strategic opportunities, partnerships, and competitive positioning approachesLeverage existing relationships, market insight, and subject matter expertise to identify, shape, and advance new business opportunities and solutionsContribute to thought leadership and external visibility through client engagement, conference participation, authored insights, and market presenceMarketing & Communications LeadershipProvide strategic leadership across integrated marketing and communications engagements that bring together research, planning and strategy, creative and content development, omnichannel execution, and performance measurement and optimizationLead and advise teams on modern marketing strategies that move target audiences through the full funnel through personalized creative execution optimized across paid, earned, shared, and owned mediaGuide integrated campaign planning and execution across multidisciplinary teams of account management, digital, media, outreach and engagement, creative, content management, research, and analytics expertsApply audience insights and market intelligence to fuel innovation and amplify mission impactHelp clients navigate evolving communications environments, audience behaviors, and emerging marketing technologiesTeam Leadership & Capability DevelopmentDevelop and lead high-performing client-facing teamsProvide mentorship, coaching, and professional development opportunities to team members while cultivating future leadersFoster a culture of collaboration, accountability, innovation, and continuous learning across multidisciplinary teamsSupport hiring, team development, succession planning, and capability-building efforts aligned with organizational growth prioritiesChampion employee engagement, morale, and professional growth across teams and portfoliosQualificationsMinimum Qualifications12 or more years of experience in integrated marketing and communications, including at least 3 years in a leadership role supporting public-sector or mission-driven clientsBachelor's degree in marketing, communications, business, public policy, or a related fieldExperience leading integrated marketing and communications initiatives spanning research, planning and strategy, creative and content development, omnichannel execution, and performance measurement and optimizationDemonstrated experience overseeing complex portfolios, projects, or contracts, including financial, operational, staffing, and quality managementProven track record of leading business development activities, including client engagement, capture, proposals, strategic pursuits, and account growthRecognized industry influencer with established relationships and market credibilityDemonstrated success expanding market share, growing strategic accounts, and shaping long-term client partnershipsExperience using AI and emerging digital technologies to enhance communications strategy and effectiveness, increase operational scale and efficiency, or streamline and improve business development effortsDemonstrated ability to lead, mentor, and develop high-performing multidisciplinary teamsExecutive presence with strategic, thoughtful, and compelling communication style that inspires clients, partners, and teams to actPreferred QualificationsMaster's degree in marketing, communications, business, public policy, or a related fieldLocated in the Washington, D.C.

metro areaExperience supporting clients in disaster preparedness and recovery, public safety, consumer protection, or public service recruitingWe OfferOur benefits typically meet or exceed our competitors' packages. What's in it for you?• Ability to make an impact on people's lives, both internal and external to the organization.• Top-tier health, dental, vision, and long and short-term disability coverage all covered at 100% for employee coverage.• Our company culture, which values balance and allows each employee to take leave as they require it to balance the responsibilities of both their work and home lives without worrying about depleting their available leave hours.• A floating holiday bank so you can celebrate the days you value.• Generous matching retirement contributions and no vesting period starting the third month of employment.• Dedicated training and development budgets to expand your expertise and grow your skillset.• You can volunteer your way with paid time off.• You can participate in Fors Marsh staff-led affinity groups.• Our employees receive product and service discounts through the certified B Corp network.Annual Salary: $165,000-$185,000/yearFM Career Map: Senior DirectorLocation: Hybrid. Mostly remote with some travel or on-site requirements as needed.EOE: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.