Formulate Omnichannel & Platform Strategy: Define the 3-to-5-year directional roadmap and immediate operational strategies across the My Verizon App, conversational messaging, and emerging technology platforms to drive growth, retention, and lifecycle experience goals.
Govern Technology & Vendor Sourcing: Partner across Product, Experience Assurance (XA), and IT Engineering to co-author the multi-year technology enablement roadmap, acting as the strategic evaluator of third-party software agreements, platform licensing, and vendor partnerships.
Drive Commercial & Ecosystem Growth: Formulate forward-looking sales strategies and long-range planning to identify, evaluate, and prioritize alternative commercial avenues and deep third-party digital ecosystem integrations (e.g., Amazon).
Frame Upstream Structural Problems: Synthesize domestic and global competitor movements, customer insights, and global technology shifts to pinpoint structural vulnerabilities, solving deep architectural and journey friction before development pipelines begin.
Establish Day-Zero Matrix Alignment: Engage seamlessly with Experience Assurance (XA) and product lines at inception to mandate up-front collaborative planning, coordinate early trade-offs, and lock in co-owned business outcomes and financial targets.
Lead Capital & Wallet Optimization: Own the comprehensive capital and operational budget planning for the Digital and XA organizations, masterfully managing rigorous trade-off discussions and capacity constraints mapped to proof-of-capacity models.
Formulate Value Realization & Influence: Oversee macro strategic OKRs and KPIs to systematically measure the business return on core investments, leading a high-performing strategy team that serves as the primary liaison to corporate leadership through data-driven executive narratives.
Requirements
- Bachelor's Degree or equivalent years of experience; Master's Degree / MBA is highly preferred.
- Minimum of 10 years of progressive leadership experience in digital channel strategy, digital product strategy, management consulting, or emerging technology strategy.
- Proven experience managing cross-functional leaders and building high-performing teams from the ground up (zero-to-one organization experience).
- Proven track record of delivering complex digital strategies with a clear, disciplined path to execution and matrixed outcome ownership.
- Core expertise in strategic foresight, domestic and global competitive intelligence synthesis, upstream problem framing, and translating qualitative benchmarks into structured plans.
- Deep technical and product architecture literacy spanning modern digital ecosystems, AI/GenAI engines, agentic middleware layers, multi-modal frameworks, and automated sales/service pathways.
- Strong executive presence with a demonstrated capability to influence senior corporate stakeholders, navigate a highly matrixed environment, and establish robust value realization frameworks.
- Exhibit a customer-centric mindset, relentless intellectual curiosity, and robust macro financial risk assessment capabilities.
- Demonstrated passion for fostering inclusive environments, building psychological safety, and empowering diverse, cross-functional teams to collaborate openly, challenge the status quo, and deliver collective innovation.
Core Competencies
Demonstrates expertise in formulating and executing digital channel strategies, managing cross-functional teams, and driving commercial growth through strategic foresight and competitive intelligence. Proficient in overseeing complex digital product architectures and establishing value realization frameworks in a matrixed environment.
Highest-signal resume keywords
- Digital Channel Strategy
- Cross-Functional Leadership
- Strategic Foresight
- Digital Product Architecture
- Value Realization Frameworks
ATS Optimization Keywords
Hard Skills
- Digital Strategy Execution
- Competitive Intelligence Synthesis
- Upstream Problem Framing
- AI/GenAI Engines
- Agentic Middleware Layers
- Multi-Modal Frameworks
- Automated Sales/Service Pathways
- Budget Planning
- OKRs and KPIs Management
- Vendor Partnership Evaluation
Soft Skills
- Customer-Centric Mindset
- Intellectual Curiosity
- Psychological Safety Fostering
- Team Empowerment
- Collaboration
Certifications & Qualifications
- Bachelor's Degree
- Master's Degree / MBA
Industry Keywords
- Omnichannel Strategy
- Digital Ecosystems
- Experience Assurance
- Commercial Growth
- Lifecycle Experience