At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader; it's an opportunity to be part of something that can positively impact the world. Our North America Operating Unit (NAOU) Advanced Hydration division is a dynamic, fast‑paced business unit where teams come together to lead what's next in hydration. With a portfolio that includes BODYARMOR Sports Drink, Powerade, vitaminwater, and smartwater, the group is driven by an entrepreneurial spirit, strong collaboration, and shared ambition.
Responsibilities
- Guide the End-to-End Creative teams, setting priorities and fostering an environment ripe for engagement, development, and empowerment.
- Strategize the direction for brand identity systems and their application across an array of touchpoints, ensuring a coherent and effective brand experience.
- Manage the creative aspects of local and regional brand designs while safeguarding brand integrity and relevance to target audiences.
- Develop and oversee brand identity systems from both a consumer and shopper standpoint, establishing compelling brand narratives.
- Collaborate with external agencies to curate authentic design language reflective of our brand ethos.
- Construct and maintain the framework for brand stewardship, instilling guidelines that support consistent brand messaging.
- Apply strategic thinking to how brand identity encapsulates the entire consumer journey, both in virtual and physical realms.
- Establish and maintain superior partnerships with a network of design, production, and experiential collaborators, bringing forth maximum creativity and efficiency.
- Innovate consistently, identifying opportunities to enhance consumer experiences, and championing creative daring and vitality.
- Lead and develop a team of Creative Directors to grow capability and drive engagement.
Requirements
- Bachelor's degree in marketing or related field; an advanced degree is preferred.
- 15+ years in design experience, encompassing creative design generation, brand & consumer strategy, and agency creative team management.
Related Work Experience
- Proficient in design/creative strategy, brand identity development and execution, and partnership with design agencies.
- Experience across all creative touchpoints inclusive of digital, social and shopper with an emphasis on ensuring 'fit for channel'.
- Proven ability to collaborate with a diverse set of stakeholders across functions and geographies.
- Demonstrated capability as a change agent, skilled in unifying brand experiences and defining necessary capabilities for elevating consumer experiences.
- A leader with a track record of fostering high team engagement.
- Capable of managing cross-functional projects with proficiency in navigating agile, networked environments.
The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full‑time basis and must not require sponsorship to continue to work legally in the United States.
Pay Range: 218,800 USD - 247,200 USD
Annual Incentive Reference Value Percentage: 50
Long-Term Incentive Reference Value Percentage: 20
Location(s): United States of America
City/Cities: Atlanta
Travel Required: 0% - 25%
Relocation Provided: Yes
Job Posting End Date: July 30, 2026
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, and/or expression, status as a veteran, basis of disability, or any other federal, state or local protected class.
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