hackajob is collaborating with Babylist to connect them with exceptional professionals for this role.
What the Role Is
Babylist's brand carries the emotional weight of one of the biggest transitions in a person's life and Babylist's community is already talking about their experience by creating content and sharing it. We have already built a strong foundation across social and are already the number one baby brand on Tik Tok. At the same time, we have not turned our content into real programs yet. This is a new role, reporting directly to the CMO, that owns editorial, social, creator and influencer marketing, community, branded content, and Babylist's podcasts. This role will lead the full range of channels where content actually reaches expectant and new parents and the community around them. You'll lead a team already doing strong work in pieces, and your job is to give it a point of view and a growth plan. This is a builder's job: Babylist sits at 15% aided brand awareness with over 75% NPS. We are loved by many but have real headroom to close the awareness gap, and that's the mandate. To do this, we will be investing more in demand generation content with paid media to email addresses only. We will never ask for
What the Role Is
Babylist's brand carries the emotional weight of one of the biggest transitions in a person's life and Babylist's community is already talking about their experience by creating content and sharing it. We have already built a strong foundation across social and are already the number one baby brand on Tik Tok. At the same time, we have not turned our content into real programs yet. This is a new role, reporting directly to the CMO, that owns editorial, social, creator and influencer marketing, community, branded content, and Babylist's podcasts. This role will lead the full range of channels where content actually reaches expectant and new parents and the community around them. You'll lead a team already doing strong work in pieces, and your job is to give it a point of view and a growth plan. This is a builder's job: Babylist sits at 15% aided brand awareness with over 75% NPS. We are loved by many but have real headroom to close the awareness gap, and that's the mandate. To do this, we will be investing more in demand generation content with paid media to email addresses only. We will never ask for
Senior Director, Content, Social, Creator Marketing in remote at Unknown Company
This position is listed as full time and onsite.