Senior Director, Brand Marketing

• Define and lead a full‑funnel, audience‑first brand strategy across NORAM that balances short‑term performance and long‑term brand building.
• Shape how KAYAK shows up culturally ensuring a modern, relevant, and differentiated voice.
• Localize global brand positioning and messaging so it resonates across NORAM.
• Lead integrated, cross‑channel campaigns across TV, online video, OOH, audio, social, and owned channels.
• Partner with the Sr. Director of Creative to deliver a dual‑track approach that balances storytelling and conversion.
• Co‑develop messaging frameworks, tone, and CTAs to ensure consistency and clarity across assets.
• Move planning from broad demographics to intent‑ and audience‑driven strategies, with channel‑specific creative approaches.
• Set NORAM media priorities, own budget allocation decisions, and work with internal and agency teams to execute and optimize plans.
• Work with Brand Strategy & Measurement to run experiments, media‑mix modeling, and incrementality testing to prove impact.
• Mentor, and grow brand leaders, fostering an inclusive, collaborative culture focused on clear priorities and scalable execution.
• Strong growth in direct traffic and branded search volume across NORAM
• Measurable improvements in brand awareness, consideration, and preference
• Highly effective, insight‑driven campaigns that deliver both performance and brand impact
• A scalable, full‑funnel brand marketing engine embedded across markets
• A high‑performing team with strong cross‑functional alignment

Requirements

• 12+ years of experience in brand marketing, with significant leadership experience across North America.
• Proven track record of building and scaling full‑funnel brand strategies that drive measurable business impact
• Experience developing integrated campaigns across online and offline channels
• Comfort working in performance‑driven environments with an understanding of measurement, testing, and attribution
• The ability to balance creative ambition with commercial objectives
• Experience managing and developing teams and collaborating across functions and influencing at senior levels
• Experience in consumer tech, travel, or digital marketplace businesses is a plus

Core Competencies

Demonstrates expertise in developing and executing full‑funnel brand strategies that drive measurable business impact, with a strong focus on integrated campaigns across various channels. Proven ability to lead and mentor high‑performing teams while fostering a collaborative culture and aligning cross‑functional efforts.

Hard Skills

• Brand Marketing
• Campaign Management
• Media Planning
• Data Analysis
• Audience Segmentation

Soft Skills

• Collaborative Leadership
• Creative Problem Solving
• Strategic Thinking

Tools & Technologies

• Media‑Mix Modeling
• Incrementality Testing