Senior Director, Audience Acquisition

• Develop and execute paid media acquisition strategy across paid social and programmatic/DSP channels for the Paramount+ title portfolio
• Align channel and audience approaches with business goals across sports, drama, reality, and service titles
• Own CPA and efficiency targets across the portfolio and channels
• Optimize tactics, media mix, and audience targeting to scale acquisition cost-effectively
• Lead audience targeting and consolidation strategy, including genre-level segmentation and cross-platform audience consolidation
• Lead incrementality and platform/channel performance testing with internal testing teams
• Provide feasibility guidance on the testing roadmap and turn learnings into action
• Own media recommendations and launch support for key title releases and seasonal tentpoles
• Lead, coach, and develop the paid media team across social and programmatic disciplines
• Set team priorities, standards, and expectations
• Partner with marketing teams and senior leadership on budgets, reporting, and strategic decisions
• Represent paid social and programmatic in broader team planning

Requirements

• 12+ years of experience in paid media/digital performance marketing across paid social and programmatic channels
• 5+ years of people management experience leading teams
• Bachelor’s degree or equivalent experience
• Strategic recommendations and priority-setting for large paid media programs
• Deep hands-on expertise with paid social platforms including Meta, TikTok, Pinterest, Snapchat, and Reddit
• Experience with programmatic DSPs including DV360, Yahoo DSP, and TTD
• Experience planning, executing, and optimizing programmatic campaigns within a major DSP
• Experience with audience and inventory targeting, bid strategy, and PMP/private marketplace deals
• Experience owning CPA and efficiency targets and managing large media budgets
• Experience developing audience strategy and testing incrementality and platform/channel performance
• Cross-functional leadership and communication skills
• Sound judgment on business-risk decisions and resource/staffing recommendations
• Data and analytics fluency, platform/DSP reporting, BI tools, and experimentation or measurement frameworks
• Experience leading strategy and understanding day-to-day social/programmatic execution
• Experience in entertainment, streaming, or media/subscription businesses
• Experience with ad management/ad-serving platforms such as Sprinklr, Smartly, or CM360
• Experience with project management tools such as Asana
• Relevant platform or DSP certifications, such as Meta Blueprint or DV360 Certification, or equivalent

Core Competencies

Demonstrates extensive expertise in developing and executing paid media acquisition strategies across social and programmatic channels, with a strong focus on audience targeting, performance testing, and budget management. Proven leadership in managing teams and aligning marketing efforts with business goals in the entertainment and media sectors.

Highest-signal resume keywords

• Paid Media Strategy Development
• Audience Targeting and Segmentation
• Programmatic Campaign Optimization
• Team Leadership and Development
• Data Analytics and Reporting

Hard Skills

• Paid Media Marketing
• Programmatic Advertising
• Audience Strategy Development
• CPA Management
• Performance Testing
• Media Mix Optimization
• Bid Strategy
• Incrementality Testing
• Digital Performance Marketing
• Campaign Execution

Soft Skills

• Cross-Functional Leadership
• Strategic Decision-Making
• Communication Skills
• Judgment on Business Risks
• Coaching and Mentoring

Certifications & Qualifications

• Meta Blueprint
• DV360 Certification

Industry Keywords

• Entertainment
• Streaming
• Media
• Subscription Businesses
• Digital Performance Marketing

Tools & Technologies

• Meta
• TikTok
• Pinterest
• Snapchat
• Reddit
• DV360
• Yahoo DSP
• TTD
• Sprinklr
• Asana