Willow is seeking a Senior Direct Response Copywriter to scale performance marketing across acquisition and retention. You will craft persuasive copy for paid ads, landing pages, emails, and SMS, translating medical and wellness topics into clear, compliant messaging with an empathetic voice.
You will collaborate with Marketing, Lifecycle, Creative, and Design to ideate, write, test, and refine messaging, while monitoring CTR, CPA, CVR, and ROAS to optimize campaigns and drive subscriber growth.
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