Senior Digital Marketing Specialist

Digital Marketing SpecialistTeamMate, a business unit of Wolters Kluwer, is seeking an experienced Digital Marketing Specialist focused on paid digital advertising to plan, execute, and optimize global B2B campaigns that build awareness, generate qualified demand, and contribute to pipeline growth. This hands-on role will support paid search, paid social, display, retargeting, and account-based advertising across platforms such as Google Ads and LinkedIn Ads.The ideal candidate is a performance-driven B2B marketer who combines strong campaign execution skills with analytical thinking. Working as part of the advertising team and under the direction of the advertising lead, this person will support audience and keyword development, collaborate on ad creatives and landing pages, execute tests, monitor campaign performance, and recommend practical optimizations within established strategies and budgets.Wolters Kluwer TeamMate is a global leader in audit management, assurance and GRC software, serving customers in over 150 countries.

TeamMate solutions help audit, risk, compliance, controls and GRC teams drive efficiency, insight, and value. This role will help expand TeamMate's digital reach, engage priority audiences, and support growth across the audit, governance, risk, compliance, and information security markets.Key ResponsibilitiesSupport the planning, setup, launch, and ongoing optimization of paid digital advertising campaigns across Google Ads, LinkedIn Ads, display, retargeting, and other relevant B2B channelsExecute campaigns based on the advertising strategy, channel plans, budgets, target audiences, and performance goalsConduct keyword research and support paid search execution, including campaign structure, ad copy, bidding adjustments, negative keywords, quality score, and search-term optimizationBuild and refine B2B audiences using job function, seniority, industry, company size, geography, account lists, website behavior, and first-party dataMonitor campaign budgets and pacing, identify potential issues or opportunities, and recommend adjustmentsCollaborate with content, creative, product marketing, and web teams to develop effective ad copy, visual assets, offers, and landing-page experiencesSet up and run A/B tests across audiences, messaging, creative, formats, offers, bidding approaches, and landing pagesImplement and maintain campaign tracking, including UTMs, conversion actions, pixels, platform events, naming conventions, and pre-launch quality assuranceMonitor and report on paid media performance using metrics such as reach, engagement, click-through rate, cost per click, conversion rate, cost per lead, lead quality, influenced pipeline, and return on investmentAnalyze campaign results and provide concise insights and recommendations to improve targeting, creative, conversion, and investment efficiencyWork with regional marketing teams to execute localized campaigns while following global brand, messaging, tracking, and governance standardsSupport coordination with media partners, agencies, and platform representativesStay current on paid media platform changes, privacy requirements, measurement practices, and emerging B2B advertising opportunities, and share relevant updates with the teamAbout YouDegree in Marketing, Business, Communications, Analytics, or a related field5 + years of hands-on paid digital advertising experience, ideally in B2B software or SaaSDemonstrated experience managing Google Ads and LinkedIn advertising campaigns from planning through optimization and reportingStrong understanding of paid search, paid social, display, retargeting, audience segmentation, account-based marketing, and full-funnel demand generationDemonstrate a forward-thinking mindset by proactively exploring, testing, and evaluating emerging advertising platforms and opportunities, such as OpenAI and Reddit, to expand audience reach, drive engagement, and optimize campaign performanceExperience monitoring media budgets, pacing investment, forecasting performance, and making data-based recommendationsWorking knowledge of conversion tracking, UTMs, pixels, tag management, attribution, and campaign quality assuranceAbility to analyze complex campaign data and communicate clear, practical recommendations to both marketing and business stakeholdersStrong copywriting and creative judgment, with the ability to improve ad messaging and contribute to effective digital assetsExcellent project management and organizational skills, with the ability to manage multiple campaigns, deadlines, regions, and stakeholdersCollaborative team member who can take ownership of assigned work and partner effectively with cross-functional and remote teamsExperience with landing-page optimization, A/B testing, and conversion rate optimization is preferredFamiliarity with privacy-conscious advertising, consent requirements, and regional data protection considerations is preferredExperience in audit, risk management, information security, compliance, or GRC is a plusOur Interview PracticesTo maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style.

We value authenticity and want to ensure we're getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.Compensation: $71,300.00 - $124,500.00 USDThis role is eligible for Bonus.Compensation range listed is based on primary location of the position.

Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.Additional Information:Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.