Description
The Senior Digital Designer will play a critical role in shaping and executing WGACA's digital visual presence across eCommerce and marketing channels. This individual will sit at the intersection of brand, user experience, and performance marketing-translating creative direction into intuitive, conversion-focused digital experiences.
Reporting to the Creative Director and partnering closely with Marketing and eCommerce leadership, this role is responsible for designing high-impact digital assets that elevate brand perception while driving measurable business outcomes.
The ideal candidate possesses refined aesthetic judgment, deep knowledge of luxury and fashion culture, and a sophisticated understanding of UX/UI best practices. They balance artistry with strategy, ensuring that every design decision supports engagement, retention, and revenue growth.
Key Responsibilities
eCommerce UX/UI Design
The Senior Digital Designer will play a critical role in shaping and executing WGACA's digital visual presence across eCommerce and marketing channels. This individual will sit at the intersection of brand, user experience, and performance marketing-translating creative direction into intuitive, conversion-focused digital experiences.
Reporting to the Creative Director and partnering closely with Marketing and eCommerce leadership, this role is responsible for designing high-impact digital assets that elevate brand perception while driving measurable business outcomes.
The ideal candidate possesses refined aesthetic judgment, deep knowledge of luxury and fashion culture, and a sophisticated understanding of UX/UI best practices. They balance artistry with strategy, ensuring that every design decision supports engagement, retention, and revenue growth.
Key Responsibilities
eCommerce UX/UI Design
- Design and optimize the full customer journey across the online store, including homepage, PDPs, collection pages, cart, and checkout.
- Develop wireframes, mockups, and prototypes for new features and site enhancements.
- Partner with eCommerce and development teams to ensure seamless, responsive implementation across desktop and mobile.
- Leverage performance data and A/B testing insights to continuously improve usability and conversion rates.
- Maintain consistency in visual identity, accessibility, and user experience standards.
- Concept and design email campaigns and templates aligned with lifecycle marketing strategies.
- Create compelling digital advertising assets for paid social, display, and search channels (static, animated, and short-form video).
- Design digital and print collateral including lookbooks, wholesale presentations, and branded decks.
- Collaborate cross-functionally with marketing, copy, and performance teams to ensure all creative is on-brand and strategically aligned.
- Execute and help evolve WGACA's digital visual language.
- Ensure all assets reflect the sophistication and elevated aesthetic of a luxury brand.
- Manage multiple concurrent projects in a fast-paced environment with strong attention to detail and deadlines.
- Translate creative testing results into refined design solutions that improve performance without compromising brand integrity.
- 3-5+ years of experience in digital design, UX/UI, or marketing design, preferably within luxury fashion, accessories, beauty, or lifestyle brands.
- Strong portfolio demonstrating eCommerce UX/UI work and performance-driven marketing campaigns.
- Proficiency in Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Solid understanding of responsive, mobile-first design principles.
- Experience working with performance data and A/B testing methodologies.
- Strong visual storytelling ability and advanced typography skills.
- Ability to balance brand elevation with commercial objectives.
- Working knowledge of HTML, CSS, and JavaScript is a plus.
- Motion design capabilities are a plus.
Senior Digital Designer in jersey city at Unknown Company
This position is listed as full time and onsite.