Senior Digital Commerce Product Manager

About the Role

The Senior Digital Product Manager, Global eCommerce owns the strategy, execution, and continuous improvement of TaylorMade Golf’s global eCommerce business. This business and technical leadership role focuses equally on understanding consumer behaviour, regional market needs, and business performance as on driving the development and evolution of the eCommerce experience. The role leads a team of direct reports and serves as the senior eCommerce product authority, connecting regional business leaders, cross-functional stakeholders, and technology delivery teams to deliver a world-class consumer experience globally.

Key Responsibilities

• Lead, mentor, and develop a team of direct reports, establishing clear goals, fostering accountability, and building a high-performance eCommerce product team.
• Ensure the eCommerce product roadmap is grounded in and aligned to the strategic vision and priorities set by eCommerce leadership, translating executive direction into a clear, actionable product plan.
• Own and drive the global eCommerce product roadmap, serving as a proactive thought partner on investment decisions and initiative prioritisation.
• Collaborate with regional business leaders to understand market-specific consumer behaviour and expectations, and present the product roadmap to regional stakeholders for input and alignment.
• Partner with the data analytics and insights team to inform roadmap prioritisation using consumer data, site performance trends, and business metrics.
• Translate roadmap priorities into clearly sequenced, well-defined initiatives with milestones, dependencies, and timelines, managing cross-functional workstreams.
• Own the full consumer journey across TaylorMade’s global eCommerce sites from discovery and navigation through checkout and payment, ensuring every touchpoint is optimised for conversion, localised for each market, and continuously improved through data, best practices
• And emerging technologies including AI.
• Champion a consumer-first approach to every product decision, leveraging site data, customer insights, and regional market context.
• Define, own, and report on a KPI scorecard and site health framework covering conversion, site speed, uptime, and consumer experience metrics, using it to conduct regular business reviews and drive data-informed prioritisation.
• Serve as the primary eCommerce product authority for business stakeholders, partnering closely with global programmes, personalisation, A/B testing, design, GTM, product enrichment, global merchandising, QA, retention, customer support, and regional eCommerce teams
• And owning select initiatives end-to-end.
• Communicate product status, risks, and escalations clearly and proactively to the Director and key stakeholders, bringing forward solutions alongside issues.
• Partner with development and delivery teams to plan and execute site releases and upgrades, ensuring a consistently high-quality consumer experience with minimal disruption.
• Partner with the OMS team to ensure seamless integration between the eCommerce experience and order management workflows, aligning on requirements, release timing, and cross-system impacts.

Required Experience & Qualifications

• Strong eCommerce business acumen and a consumer-first mindset, with the ability to connect regional market insights and consumer behaviour data to product decisions that drive experience, conversion, and revenue.
• Proven people leadership skills with experience managing and developing direct reports in a fast-paced digital environment.
• Ability to translate complex business requirements into clear, actionable specifications for development and delivery teams.
• Skilled communicator and collaborator, able to present roadmaps and product strategies to regional and senior stakeholders and work effectively across business, analytics, design, and technology teams.
• Highly persuasive and influential, with the ability to build compelling narratives, get buy-in from diverse teams and regional stakeholders, and drive alignment even in the absence of direct authority, including presenting to audiences at all levels of the organisation.
• Analytical mindset with the ability to define and interpret KPIs, site health metrics, and consumer data to drive informed decisions.
• Solid understanding of agile frameworks and how to operate effectively within an agile development environment, including working with development teams on sprint cycles, release planning, and iterative delivery.
• Comfortable operating across global regions and managing competing priorities across multiple markets and workstreams.
• Proactive, collaborative, and highly accountable — takes ownership end-to-end and drives commitments through to measurable outcomes.
• Experience with Jira and Confluence for product documentation and team collaboration.
• Proficiency in Microsoft Office Suite (Outlook, Word, PowerPoint, Excel).
• 8+ years of progressive experience in eCommerce product management or a related digital commerce field.
• 4+ years of hands-on experience with eCommerce platforms.
• 3+ years of experience managing direct reports or leading cross-functional digital teams.

Preferred Skills

• Experience with Salesforce Commerce Cloud and Business Manager.
• Familiarity with Quantum Metrics, Google Analytics, or other eCommerce analytics tools.
• Bachelor’s degree in Business, Information Systems, Computer Science, or a related field.
• Demonstrated experience working in a global or multi-regional eCommerce environment, including engaging with regional business stakeholders.

Workplace

• Full-time, on-site position based in Carlsbad, CA.
• Normal office conditions with heavy computer use.
• Standard office environment with regular computer usage.
• Light physical effort with frequent use of standard office equipment.
• Occasional travel may be required to support cross-functional or global team engagements.
• Ability to collaborate across multiple global time zones, with occasional extended hours to support site releases and key milestones.

Benefits & Perks

• Health and wellness benefits.
• Performance bonuses.
• Product discounts.
• Holidays.
• Paid time off.
• Additional benefits may be offered in accordance with company plans.