Owning and scaling the demand generation strategy, the full-time Senior Demand Generation Marketer will manage a multi-channel pipeline engine, partner with sales leadership, and optimize marketing initiatives in a remote setting. Key responsibilities Develop and execute the demand generation strategy across various channels including paid, organic, and account-based marketing Build and manage a pipeline engine from awareness to MQL/SQL handoff while ensuring marketing-sourced leads convert effectively Collaborate with sales and RevOps to define customer profiles and optimize lead routing and account scoring Required qualifications 5-8+ years of experience in B2B SaaS demand generation, with at least 2 years in a senior or lead role Proven track record of owning pipeline targets and accountability for achieving them Deep understanding of the modern MarTech stack, including marketing automation and CRM tools Experience building demand generation programs from scratch rather than just optimizing existing ones Strong analytical skills with the ability to translate data into actionable insights