Senior Demand Generation Manager

With 1,000+ intelligence professionals serving over 1,900 clients worldwide, Recorded Future is the world’s most advanced, and largest, intelligence company!Recorded Future is seeking a Senior Demand Generation Manager to build and run the integrated campaigns that drive engagement and pipeline from our target account list. This is a builder's role: you'll develop the demand engine that identifies, prioritizes, and engages target accounts based on intent and engagement signals, then turn product positioning and content strategy into campaigns that run across channels and regions. You'll own campaigns end to end — from brief to reporting — bringing together the right audiences, messages, and channel mix to generate demand, and you'll work closely with Product Marketing, Marketing Operations, Content, and Sales to do it. You use AI tools and marketing technology to work smarter and faster. You'll be accountable for a pipeline number, owning your campaigns' performance from strategy through execution and results.This role requires working from the Recorded Future office in Boston, MA at least 3 days per week.What You'll Do:Program Strategy and ExecutionBuild and manage always-on demand generation programs aligned to our solution pillars  — continuously refining targeting, messaging, and mix based on performancePlan and execute across digital and offline channels — including paid media, email, organic, webinars, and direct mail — to drive global enterprise pipelineTranslate product marketing messaging into a clear campaign structure: define target segments, relevant intent signals, CTAs, channel mix, and success metrics for each solution pillar Own program briefs, asset requirements, and the ongoing cadence of activity within each programLead campaign kickoffs so every stakeholder understands their role, outputs, and timing — and revisit/refresh that alignment as programs evolveIntent-Based Targeting and SegmentationBuild intent-based marketing into campaign design, using intent and engagement signals to prioritize accounts, time outreach, and trigger the right touch at the right moment across the funnelDevelop and refine target account segmentation to identify and engage accounts when they're in-marketCross-Functional PartnershipWork closely with Product Marketing to translate positioning and content strategy into executable campaignsPartner with Marketing Operations to ensure campaigns are properly built, tracked, and reported onPartner with Sales and BDR teams to maintain a feedback loop that improves conversionCollaborate with Content to scope and produce the assets each program needs — from campaign copy and landing pages to webinar collateral — keeping requests aligned to program timelines and solution pillar prioritiesPerformance and ReportingTrack and analyze performance across the full funnel — conversion rates, MQLs, SQLs, and pipeline generated/influenced — to understand what's working and whyReport out on program performance against goals on an ongoing basis, calling out wins, misses, and the "so what" for what comes nextUse performance data to continuously optimize targeting, messaging, channel mix, and spend allocation across live programsPartner with Marketing Operations to ensure accurate attribution and campaign tracking from the start of planning, not just at reporting timeWhat You'll Bring:10+ years of experience in demand generation, growth marketing, or B2B SaaS marketing, with a proven track record of owning a pipeline numberExperience building and running integrated, multi-channel campaigns (paid, email, organic, direct mail) for global enterprise audiencesHands-on experience with intent data and engagement signals to inform account prioritization and campaign timingA creative, results-focused approach to campaign developmentStrong analytical skills — comfortable digging into your own campaign data and performance metrics without relying on others to interpret resultsHighly organized communicator who can juggle multiple programs simultaneously and lead cross-functional kickoffs with clarityComfort using AI tools and modern marketing technology to move faster and work more efficientlyExperience in B2B security, threat intelligence, or a related technical B2B space is a plusThe base salary range for this full-time position is $127,500 - $191,500. Our salary ranges are determined by role, level, and location.

The salary displayed reflects the range for new hire salaries for the position across all US locations. Within the range, individual pay is determined by state, work location and additional factors, including job-related skills, experience, and relevant education or training. This position may be eligible for incentive compensation, equity, and medical, dental, vision, life insurance and 401K. Your recruiter can share more about the specific details of the compensation and benefit package during the hiring process.Why should you join Recorded Future?Recorded Future employees (or “Futurists”), represent over 40 nationalities and embody our core values of having high standards, practicing inclusion, and acting ethically. Our dedication to empowering clients with intelligence to disrupt adversaries has earned us a 4.6-star user rating on G2 and more than 50% of Fortune 100 companies as customers.Want more info?Blog & Podcast: Learn everything you want to know (and maybe some things you’d rather not know) about the world of cyber threat intelligenceLinkedin, Instagram & Twitter: What’s happening at Recorded FutureThe Record: The Record is a cybersecurity news publication that explores the untold stories in this rapidly changing fieldTimeline: History of Recorded FutureRecognition: Check out our awards and announcementsWe are committed to maintaining an environment that attracts and retains talent from a diverse range of experiences, backgrounds and lifestyles.  By ensuring all feel included and respected for being unique and bringing their whole selves to work, Recorded Future is made a better place every day.If you need any accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to our recruiting team at Future is an equal opportunity and affirmative action employer and we encourage candidates from all backgrounds to apply.

Recorded Future does not discriminate based on race, religion, color, national origin, gender including pregnancy, sexual orientation, gender identity, age, marital status, veteran status, disability or any other characteristic protected by law.Recorded Future will not discharge, discipline or in any other manner discriminate against any employee or applicant for employment because such employee or applicant has inquired about, discussed, or disclosed the compensation of the employee or applicant or another employee or applicant.Recorded Future does not administer a lie detector test as a condition of employment or continued employment. This is in compliance with the law of the Commonwealth of Massachusetts, and in alignment with our hiring practices across all jurisdictions.Recorded Future maintains a drug-free workplace.Note: Our interview process for all final-round candidates requires a mandatory in-person interview or a live, scheduled video conference with the hiring manager. We do not conduct interviews via instant messaging or text. All communications during the application process will come from individuals within our HR department via their Recorded Future email address.Notice to Agency and Search Firm Representatives: Recorded Future will not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to Recorded Future, including those sent to our employees or through our website, will become the property of Recorded Future.

Recorded Future will not be liable for any fees related to unsolicited resumes.Agencies must have a valid written agreement in place with Recorded Future's recruitment team and must receive written authorization before submitting resumes. Submissions made without such agreements and authorization will not be accepted and no fees will be paid.