Senior Account Manager, Demand Generation (B2B Digital Marketing)
- Atlanta, GA (Hybrid) | Or Other Location, Fully Remote
- Full-Time | Reports to Director of Demand Generation
LeadCoverage
Is a high-growth B2B marketing and PR agency driving measurable revenue for our clients in the logistics industry. We deliver full-funnel demand generation, powered by inbound, ABM, paid media, content, and sales enablement. Our team combines strategy, data, and AI-driven insights to turn pipeline into predictable growth.
AI-Forward Approach:
We are actively integrating AI into our workflows, campaign strategy, and execution, leveraging it to drive smarter targeting, faster insights, and more scalable demand generation for our clients. This is a core part of how we innovate and stay ahead.
The Role
We’re hiring a Senior Account Manager, Demand Generation to lead strategy and execution across a portfolio of B2B clients. This is a hybrid strategist + operator role, ideal for someone who can own client relationships, build smart demand gen strategies, and collaborate cross-functionally to execute high-performing campaigns. You’ll work closely with specialists across paid media, content, PR, and marketing automation (HubSpot) to deliver integrated programs that drive qualified pipeline and ROI.
What You’ll Do
- Serve as the primary client lead and strategic advisor
- Translate business goals into data-driven demand generation strategies
- Build and own quarterly and annual marketing plans
- Lead client communication, reporting, and performance reviews
- Plan and optimize multi-channel campaigns (Demand Gen, PR, paid search, email, content, ABM, and CRM data tracking)
- Partner with internal teams to execute full-funnel programsLeverage HubSpot and analytics tools to track performance and optimize campaigns
- Ensure consistent, high-quality execution across all channels
Performance & Growth Optimization
- Analyze KPIs including lead quality, conversion rates, and ROI
- Identify opportunities to improve efficiency and scale performance
- Test and implement new channels, tools, and AI-driven approaches to demand generation
What We’re Looking For
- 4–7 years of experience in B2B digital marketing or demand generation (agency experience strongly preferred)
- Proven track record of managing client relationships and driving measurable results
- Hands‑on experience with HubSpot (preferred) or similar marketing automation platforms
- Data‑driven mindset with strong analytical skills
- Excellent communication, presentation, and project management abilities
- Bonus: Experience in logistics B2B marketing
Why Join LeadCoverage
- Work with a high-performing, growth-focused team
- Be part of an AI-forward marketing organization shaping the future of demand generation
- Competitive compensation + performance bonuses
- Health, dental, and vision insurance
- 401(k) with 3% company contribution
- Hybrid work model (Atlanta-based preferred)
- Fast‑paced, entrepreneurial environment where your ideas matter
- Work for the marketing leader in the logistics industry
Ideal Candidate Profile
- Titles: Senior Account Manager, Demand Generation Manager, Digital Marketing Manager, Growth Marketing Manager
- Tools: HubSpot, Google Ads, LinkedIn Ads, CRM/Marketing Automation
- Skills: Demand Gen Strategy, ABM, Paid Media, Analytics, Client Management