Connecting customer behavior and data insights, the full-time Senior Data Analyst - CRM will support CRM strategies for SMEs by translating analytical outputs into actionable recommendations, driving engagement, retention, and revenue growth in a remote work environment. Key responsibilities Support the evolution of CRM strategies based on customer data, campaign performance, and business opportunities Translate complex analyses into practical recommendations for CRM, Marketing, and other stakeholders Lead performance analyses to evaluate the impact of campaigns and customer interactions Required qualifications Solid experience in data analysis, CRM analytics, or marketing analytics Advanced proficiency in SQL for data extraction and modeling Experience with BI tools such as Power BI or Tableau Familiarity with CRM metrics and lifecycle analytics Experience in translating analytical outputs into actionable communication strategies