Senior CRM Data Manager

To drive customer engagement and revenue growth, the full-time Senior CRM Data Manager will manage audience strategy, segmentation, and data activation remotely, collaborating with various teams to execute targeted marketing campaigns. Key responsibilities Develop and manage audience segmentation strategies for various marketing campaigns Build and maintain target audiences for lifecycle and promotional CRM programs Collaborate with CRM Strategy and Operations teams to ensure accurate audience delivery and campaign execution Required qualifications Bachelor's degree in Marketing, Business, Information Systems, Analytics, Data Science, or a related field 10+ years of experience in CRM, database marketing, audience management, or marketing analytics Experience developing audiences for email, CRM, and digital marketing campaigns Strong understanding of customer segmentation and campaign execution processes Experience with CRM and marketing automation platforms such as SFMC or AJO