Senior Content Strategist

Senior Content StrategistAt Razorfish, we're leaders in what's next. Since the dawn of the internet, we've helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction.

Razorfish has a track record. Named a Most Innovative Agency three years running ) by Campaign US, our work reflects a proven ability not just to anticipate what's coming, but to help our clients actively shape the future. No matter the trend or cultural moment, delivering real business impact wouldn't be possible without our people.

We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence. If you're motivated to work alongside top performers, push the boundaries of what's possible, and help define where technology, business, and marketing are headed next—this is the place to do it.The Senior Content Strategist will support content strategy across B2B content marketing and campaign initiatives through research, audits and analysis, helping translate insights into actionable frameworks, plans, recommendations and key account deliverables.Responsibilities:Performing current-state, content, competitive and best-practice assessmentsConducting research into audience needs, trends, behaviors, market dynamics and digital/AI innovationsSupporting audience, buyer-stage and customer journey mapping and identifying content needs across key touchpointsAssisting in developing content strategies, editorial plans, topics, pillars, formats, content requirements and channel recommendationsPerforming content audits and inventories and identifying content gaps, overlaps, opportunities and reuse potentialRecommending what content to create, keep, refresh, revise, consolidate, reuse or retireDeveloping taxonomy, tagging, metadata and structured-content recommendations, matrices and guidelinesSupporting AI/LLM readiness and discoverability assessments, including content structure, taxonomy, metadata and citation considerationsDeveloping content architectures and modular/reusable content approaches across channels and formatsGenerating and maintaining content matrices, editorial calendars, content plans and related strategic documentationSupporting messaging hierarchies, proof points, content journeys and audience-centric narrative developmentCreating content strategy playbooks, frameworks, governance guidelines and workflow documentationSupporting content briefs, pilots and test-and-learn initiativesWorking with analytics and strategy teams to incorporate performance insights and measurement considerations into content recommendationsMaintaining editorial standards, consistency and accuracy/quality of contentQualifications:5+ years of experience in digital content strategy, preferably in an agency or consulting environmentExperience supporting complex B2B digital content, editorial, campaign or customer experience initiativesStrong combination of technical and marketing content strategy skills, with an understanding of UX, content architecture, taxonomy, tagging, metadata and structured content, as well as audience-centric marketing and content planningExperience developing content strategies across multiple audiences, channels, formats and stages of the customer journeyExperience collaborating with Strategy, SEO, UX, Creative, Data/Analytics, Technology and other cross-functional teams to develop integrated content strategiesUnderstanding of AI/LLM discoverability and how content structure, taxonomy, metadata and content quality can support human and machine discoveryExcellent Microsoft Office skills (PowerPoint, Excel, Word, Teams, Outlook) and working knowledge of CMS and DAM platforms, preferably AEMProven strategic thinking, research, analysis, writing, editing and proofreading skillsExperience synthesizing research and complex information into clear findings, recommendations, frameworks and presentationsClient-facing written and oral presentation experienceHighly organized and detail-orientedAble to manage multiple projects, short timelines and changing prioritiesSelf-starter who is highly collaborative while comfortable working independentlySolid understanding of creative, marketing and AI technologyB2B, enterprise and/or technology industry experience preferredCompensation Range: USD $81,225.00 - USD $116,655.00/Annually.