Senior Consumer Engagement Strategist

Owning the development and execution of consumer engagement programs, the full-time Senior Consumer Engagement Strategist will manage lifecycle marketing strategies, configure campaigns, and optimize user experiences across multiple client implementations in a fast-paced, remote environment. Key responsibilities Lead the development and execution of user lifecycle marketing strategies using clinical, demographic, and behavioral data Own end-to-end campaign builds, including data feed setup, segmentation logic, and deployment across various channels Define OKRs and KPIs for engagement programs, reporting performance insights to internal and client stakeholders Required qualifications 6+ years of experience in developing and executing digital engagement strategies, preferably in healthcare Hands-on proficiency with marketing automation platforms, including campaign builds and data configuration Experience managing multi-channel digital strategies, including email, push notifications, SMS, and in-app messaging Working knowledge of HIPAA, TCPA, FCC, and CAN-SPAM compliance as it relates to consumer engagement Strong analytical skills with a track record of defining and reporting on performance metrics