To enhance customer engagement strategies, the full-time Senior Campaign Analyst will design, execute, and optimize marketing campaigns using automation and analytics, while collaborating with stakeholders to deliver data-driven solutions in a remote setting. Key Responsibilities Design, develop, execute, and optimize targeted marketing campaigns for customer acquisition and retention Create and manage audience segmentation and automated customer journeys using various data sources Analyze campaign performance and provide actionable recommendations for optimization Required Qualifications Bachelor's degree in Marketing, Business, Information Systems, Analytics, Computer Science, or related field, or equivalent experience 7+ years of experience in marketing campaign management and customer engagement platforms Experience designing audience segmentation and customer journey strategies Strong analytical skills to transform data into actionable insights Ability to manage multiple priorities in a fast-paced environment