Senior Brand Marketing Manager

• Develop and refine brand strategy, including positioning, messaging, voice, and narrative.


• Define, document, and govern brand architecture across master brand, sub-brands, products, solutions, capabilities, programs, campaigns, and partner offerings.


• Support brand naming strategy and governance for new products, solutions, data offerings, agents, and capabilities.


• Lead planning and execution of brand campaigns across media, events, digital, and social channels.


• Create and maintain brand governance materials, including guidelines, naming conventions, decision trees, templates, training materials, and enablement resources.


• Serve as primary brand steward by reviewing advertising, event, web, internal communications, and customer-facing materials for brand consistency.


• Define brand-health KPIs, including awareness, consideration, sentiment, and share of voice.


• Establish tracking and reporting frameworks and use data to inform decisions.


• Monitor branding, design, and consumer-behavior trends to inform creative direction.


• Collaborate with internal stakeholders, creative teams, communications, portfolio marketing, media, events, and digital marketing teams.


• Manage timelines, budgets, and resources to deliver high-quality brand assets and experiences.


• Translate business objectives into compelling, customer-relevant brand experiences.

Requirements

• Bachelor's degree in marketing, communications, or a related field.


• 8+ years of experience in brand marketing; experience in B2B or technology industries is a plus.


• Proven success in developing and executing brand strategies across channels.


• Strong understanding of brand identity, messaging, visual systems, and brand governance.


• Experience supporting brand architecture, portfolio architecture, product hierarchy, naming conventions, or brand house governance.


• Ability to translate complex product, solution, data, capability, and partner structures into simple, customer-relevant naming frameworks.


• Experience participating in or leading naming workstreams, including naming briefs, discovery, stakeholder alignment, SEO or competitive review, and legal/trademark coordination.


• Excellent written and verbal communication skills, including the ability to create concise executive-ready recommendations, decision frameworks, and guidance documents.


• Data-driven approach with experience using brand, campaign, customer, competitive, AEO/SEO, and market insights to inform strategy and optimize impact.


• Strong organizational and project management skills.


• Strong facilitation and stakeholder management skills, with the ability to align cross-functional teams and influence decisions without direct authority.


• Proficiency in Microsoft Office Suite.


• Understanding and embrace of AI tools, with curiosity, adaptability, and ethical awareness in navigating AI-driven environments.


• Ownership mindset, problem-solving ability, curiosity, proactivity, and willingness to collaborate.


• Continuous growth mindset and commitment to ongoing learning.


• Where applicable, fluency in English and languages relevant to the working market.


• Ability to sit, speak, and operate a telephone and/or computer for long periods of time.


• Ability to handle pressure, stressful conditions, and conflict resolution.


• Ability to work day, evening, and/or weekend hours as needed.


• Regular attendance in the office.

Core Competencies

Demonstrates expertise in developing and executing brand strategies, including brand architecture, messaging, and governance. Proficient in utilizing data-driven insights to inform brand health KPIs and optimize campaign impact across various channels.

Highest-signal resume keywords

• Brand Strategy Development


• Brand Architecture Governance


• Data-Driven Decision Making


• Stakeholder Management


• Project Management

Hard Skills

• Brand Identity


• Messaging


• Visual Systems


• Naming Conventions


• Campaign Execution


• Market Insights


• SEO


• AEO


• Brand Health KPIs


• Portfolio Architecture

Soft Skills

• Excellent Communication


• Organizational Skills


• Problem-Solving


• Curiosity


• Collaboration

Industry Keywords

• B2B Marketing


• Technology Industry


• Brand Governance


• Consumer Behavior Trends


• Cross-Functional Collaboration

Tools & Technologies

• Microsoft Office Suite


• AI Tools