Senior Brand Manager

Senior Brand ManagerFrida is looking for a Senior Brand Manager to be responsible for commercial marketing strategies and business ownership across a key category. The Senior Brand Manager will partner with Finance, Sales, Ecomm, Media, Creative, Operations, and R&D to deliver annual revenue and margin goals. The ideal candidate is both strategic and an analytical thinker who has a passion for building mission driven brands.Responsibilities to include:Define and cross-functionally coordinate go-to-market plans for new product launches, while also monitoring performance and identifying opportunities for optimization to ensure budget deliveryDefine messaging strategy and oversee creative development of commercial assets to support new product launches and core product renovations (packaging, ecomm, ISM, paid social)Support the development of annual and quarterly briefs to cross-functional teams (brand-building, design, media, sales) that define the business priorities and executional plans for the brand.Work cross-functionally to measure the impact of paid, owned and earned activation on sales, applying learnings for future brand planning briefsTrack media performance and budget, connecting spend to performanceSupport the development of line review material for the purposes of retailer sell-in of new products and expansion opportunities that unlock growth for the businessBecome a subject matter expert on the brand, consumer and portfolio to help inform day-to-day decisions on the businessCompile competitive intelligence deep dives to ensure optimal positioning for our products, categories, and brandsCollaborate cross-functionally to routinely evaluate the performance of products in market to refine plans, SKU strategy and maximize growth opportunitiesAd hoc market analysis and desk research to understand category trends and insights that inform our marketing strategiesManage promotion planning & reporting to drive successful promotion events and resulting salesLead Nielsen category mapping to compile category and shopper insightsLead weekly business meetings to report on trends, insights, and actionsOther duties as assignedWhat You Will NeedBachelor's Degree in Marketing, Business, Data Analytics, or similar focus6+ years of experience with at least 2-4 years of experience in CPG Brand Management specificallyStrong business acumen with an in-depth understanding of the many variables that contribute to sustainably growing a brand and businessExcellent communicator and collaborator with strong written, verbal, and presentation skillsProactive, can operate autonomously, but also collaboratively as part of a teamAbility to manage multiple projects at once, strong organizational skillsComfortable working with incomplete datasets / uncertainty with a think-outside-the-box mindsetWilling to learn new skills and take the extra steps to help drive the businessExperience pulling, analyzing and visualizing Nielsen and/or IRI dataProficient in Microsoft Office Business Suite including PowerPoint and ExcelWho You Will Work WithFrida is an organization that values collaboration and community.

As the Senior Brand Manager, you will work closely with Finance, Sales, Ecomm, Media, Creative, Operations, and R&D.Our Ways of WorkingFrida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.Why You Will Love Working at FridaWe offer a comprehensive and thoughtfully designed benefits package to support our employees:Robust health benefits including:Comprehensive medical, vision, and dental plan optionsEmployer paid life insuranceSupplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability, Cancer Coverage, and moreFSA & HSA401k matching up to 4% with immediate vestingGenerous paid time off program including elective PTO days, federal holidays, sick/wellness days, floating holidays, and a birthday day off!Pregnancy and parental leaveWeekly wellness programming in-officeDog friendly office - feel free to bring your best buddy with you to work!Learning & development opportunities for professional and personal growthCompany-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day.

We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.Exclusive employee product discountsEEOFrida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.Privacy PolicyBy applying for this position, you acknowledge and understand that your information will be used as described in Frida's Job Applicant Privacy Policy: DisclaimerFridababy LLC will never request personal information (i.e. Social Security number, bank account, or payment of any kind) during the application or recruitment process. Fridababy LLC will only contact you through verified methods, not unofficial platforms such as WhatsApp, Telegram, or personal email accounts.

All legitimate communication will come from an official @frida.com or @fridababy.com email address or through our verified recruiting partners.If you receive any suspicious outreach claiming to represent Fridababy LLC, please report it to or Your safety and privacy is our priority.