Senior Brand Manager, Government Marketing

Senior Brand Manager, Government Marketing U.S.Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions.

We're revolutionizing the way people monitor their glucose levels with our new sensing technology.As Senior Brand Manager, Government Marketing U.S. you will assist in developing marketing strategies and tactics to drive the growth of the FreeStyle Libre brand in VA, DoD, and IHS channels.What You'll Work OnAssist in achieving U.S. sales and margin by assisting in the development of marketing strategies and tactics in the government channelsMonitor U.S.

market trends, customer behavior/feedback, and competitive activities to identify market opportunities in our channelsAbility to translate product, clinical, and scientific information into meaningful Healthcare Professional messagingLead and manage creative agencies to deliver effective marketing materials to support field salesCollaborate with the field sales leadership team to drive execution excellenceDevelop KPIs and analysis to monitor the performance of marketing programs, and adjust tactics as neededPartner with Regulatory Affairs, Medical Affairs, Legal, and OEC colleagues to ensure the development and approval of compliant and effective promotional tacticsPrepare demo kits forecasts, PIFs, and other business cases for new initiativesDemonstrate independence by prioritizing and completing assignmentsOwn and manage the budget for the projects. Maintains tracking of a budget file and communicates updates to the team's budget ownerRequired QualificationsBachelors Degree in Marketing, Business, Life Sciences, or a related field.Minimum of 4-6 years of experience in product marketing in healthcare, pharmaceutical, medical device, or a regulated industry.Preferred QualificationsMBADemonstrated ability to synthesize, prioritize, and drive results with a high sense of urgency and an ability to think creatively, strategically, and quickly, and to learn and act quicklySelf-motivated and proactive with a strong work ethic and proven track record of executing with excellence in a fast-paced environmentKnowledge of all aspects of brand marketing, including positioning, branding, campaign development, and channel mixKnowledge of applicable regulatory standards and requirements for medical devices or Rx products preferred. The ability to work through barriers and Regulatory constraints is a mustStrong presentation and communication skillsStrong analytical skill – Proven ability to identify/define business questions and issues and develop strategic, analytical, and financial frameworks to conduct analysisStrong project management and conflict resolution skills –the ability to manage complex projects and programs.

Ability to pull the appropriate level, functional, and cross-functional teams together to support initiativesThe base pay for this position is $130,700.00 – $261,300.00. In specific locations, the pay range may vary from the range posted.