Senior B2B Paid Search Strategist

Leading paid search strategy for a portfolio of B2B clients, the full-time Senior B2B Paid Search Strategist will manage campaign development, performance optimization, and thought leadership while working remotely. Key responsibilities Provide paid search strategy and conduct routine audits across various platforms and tactics Develop strategies to generate qualified leads and align campaign objectives with client business goals Leverage CRM and analytics data to evaluate performance and connect paid search activities to sales outcomes Required qualifications 4-6 years of hands-on paid search experience, particularly in B2B environments focused on lead generation and revenue Demonstrated ability to develop and execute effective paid search strategies Experience with CRM and marketing automation tools, such as Salesforce or HubSpot Proficiency in conducting keyword research and optimizing campaigns Certifications in digital marketing or paid search media strategy are a plus