- Manage client relationships
- Present buys and post-analysis
- Update planning team on status of client projects
- Manage the negotiation, presentation, and implementation of national television and cable schedules and digital video buys.
- Alert clients of market place shifts that affect future buys.
- Follow buying guidelines to establish goals.
- Monitors schedules requesting upgrades and bonus for make-goods and discrepancies.
- Allocate market funds across stations/groups
- Advise client(s) of fluctuations in the marketplace
- Evaluate media opportunities and make proper recommendations
- Facilitate good relations and flow of ideas with the sales management contacts
- Assure that all buys for their accounts deliver the media strategy and investment specification
- Maintain accurate records of buys, budgets, revisions, credits, etc
- Manage and monitor clearance of discrepancies and accounting functions for their particular accounts on a timely basis
- Monitor ratings and cost trends in assigned markets
Requirements
- Strong knowledge of buying systems and marketplace intelligence
- Four-year college degree
- 1+ years previous media buying experience
- Proven analytical and communication skills
- Proven prioritizing skills
- Able to work under pressure while meeting deadlines
- Donovan (DDS)/MediaOcean and Prisma Experience
- Advance level of proficiency with Microsoft Word for Windows and Excel
Core Competencies
Demonstrates expertise in media buying, client relationship management, and analytical evaluation of media opportunities. Proficient in utilizing buying systems and maintaining accurate records while effectively communicating with clients and stakeholders.
Highest-signal resume keywords
- Media Buying Experience
- Analytical Skills
- Client Relationship Management
- Microsoft Excel Proficiency
- Buying Systems Knowledge
ATS Optimization Keywords
Hard Skills
- Media Buying
- Market Analysis
- Budget Management
- Negotiation
- Presentation Skills
Soft Skills
- Communication Skills
- Prioritizing Skills
- Ability to Work Under Pressure
Industry Keywords
- Marketplace Intelligence
- Television Scheduling
- Digital Video Buys
- Client Projects Management
- Media Strategy
Tools & Technologies
- Donovan (DDS)
- MediaOcean
- Prisma
- Microsoft Word
Senior Associate, Video Investment in california at Unknown Company
This position is listed as full time and onsite.