Senior Associate, Retention Marketing

Strategically driving customer engagement, the full-time Senior Associate, Retention Marketing will manage CRM campaign strategies, execute retention marketing initiatives across various channels, and collaborate with cross-functional teams in a remote environment. Key responsibilities Create and implement CRM campaign strategies for customer lifecycle communications Build, launch, and optimize retention marketing campaigns using first-party platforms Analyze campaign performance and provide insights to improve future initiatives Required qualifications 4+ years of experience in CRM or email marketing Familiarity with CRM technology and marketing automation platforms Basic knowledge of SQL, HTML, and data visualization tools Understanding of email industry best practices, including A/B testing and segmentation Bachelor's degree or equivalent experience