Senior Associate, Programmatic

About WPP Media

WPP Media is WPP’s AI‑driven media operating unit that brings together media, data, and partnerships to deliver creative personalisation at scale. It sits within the larger WPP network and is powered by Open Intelligence.

Role Summary & Impact

As a Senior Associate, you will support teams responsible for creating and executing programmatic media plans using industry‑leading media technology platforms. In this role you will manage entry‑level team members and gain exposure to emerging digital media technologies, publishers, and programmatic strategies.

Key Responsibilities

• Implement client campaign objectives into programmatic activation strategies, building audiences and sourcing relevant inventory opportunities.
• Manage campaigns within DV360, The Trade Desk, and other DSPs, ensuring budgets pace effectively and tactics are optimized toward relevant objectives and KPIs.
• Own operational tasks including budget management, billing, and campaign creative trafficking.
• Maintain reports and conduct ad‑hoc analysis to identify opportunities for campaign improvement and keep stakeholders informed on performance.
• Build relationships and communicate with broader digital account teams including planning, investment, operations and analytics.
• Work with publishers to implement, troubleshoot and optimize programmatic deals to secure high‑quality media inventory.
• Develop technical skillsets in relevant digital ad technology platforms, including Ad Servers, DMPs and Third‑Party Verification tools.
• Train, onboard, manage day‑to‑day responsibilities, and review the work of entry‑level direct reports.

Qualifications

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising, or equivalent professional work experience.
• 1+ year of experience within Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning.
• Familiarity with key programmatic or digital media platforms.
• Proficiency in Microsoft Excel.
• Excellent verbal and written communication skills, and a detail‑oriented mindset.
• Strong analytical abilities and quantitative skills.

Benefits

• Competitive medical, group retirement plans, vision, and dental insurance.
• Significant paid time off.
• Preferential partner discounts.
• Employee mental health awareness days.
• Access to WPP Media & WPP networks for networking and learning.

Salary Range: $45,000 – $90,000 USD.

WPP Media is an equal‑opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.