Senior Associate, Consumer CommunicationsRo is a direct-to-patient healthcare company with a mission of helping patients achieve their health goals by delivering the easiest, most effective care possible. Ro is the only company to offer nationwide telehealth, labs, and pharmacy services. This is enabled by Ro's vertically integrated platform that helps patients achieve their goals through a convenient, end-to-end healthcare experience spanning from diagnosis, to delivery of medication, to ongoing care. Since 2017, Ro has helped millions of patients in nearly every single county in the United States, including 99% of primary care deserts.Ro is consistently recognized as a top workplace in Health Care, in New York, and for Women and Parents—earning more than 20 honors from Fortune, Great Place to Work, and PEOPLE since 2021. In 2025 alone, we ranked top 5 among medium workplaces in Health Care and New York, and top 50 nationwide.The Senior Associate, Consumer Communications, will play a key role in the day-to-day execution of earned PR initiatives aimed at building the Ro brand and highlighting Ro's award-winning products and services.
On a daily basis they will work cross-collaboratively with a wide variety of team members, expert advisors and supporting agencies to champion storytelling opportunities that put Ro on the map. The ideal candidate is energized by working with media, has their pulse on consumer trends in traditional media and on social platforms and is able to think strategically to ensure all storytelling initiatives have a throughline to Ro's products, services and goals.Our dream candidate is passionate about Ro's mission to help as many patients as possible achieve their health goals. They are an organized individual with honed project management skills, able to keep the train on the tracks and manage up. They are comfortable digging into data and reporting platforms to help quantify results. They have a writing voice that can make complex topics digestible to different audiences.
They are not afraid to tackle projects outside the traditional scope of communications if they're a value add to the team.Essential Functions:Support Ro's always-on media engagement program by writing thoughtful pitches centered around Ro's products and servicesCollaborate with members across Ro's Comms, Growth and Brand teams to make sure consumer PR efforts are in line with company prioritiesServe as eyes and ears to help source stories across Ro, understanding the differentiators of Ro's products and services and mining for story ideasTrack industry trends and developments relevant to Ro and its products and make recommendations for how to insert Ro into the conversationBrainstorm ideas and strategies for media coverageHelp subject-matter experts turn their knowledge into digestible expert commentary and support internal media training effortsVet inbound media opportunities and make recommendations for engagementSupport the development and promotion of Ro insight surveys and clinical researchResearch data points to help drive storytelling effortsCollaborate closely with Ro's PR agencies, helping to manage action itemsWork cross-functionally to tackle open-ended questions impacting announcements and initiativesDraft backgrounders for media interviews and agency briefsTrack and update results from earned consumer opportunities including monitoring our affiliate network (Impact) and Google AnalyticsKeep close tabs on product updates and timelines across Ro's verticals in fertility, sexual health, skincare and weight managementManage various media lists and trackersIdeal Qualifications:3-5 years of experience in consumer-communications, supporting earned media campaigns in-house or at a PR agencyA keen interest in consumer trends and an eagerness and ideas to get Ro into the cultural zeitgeistAbility to make healthcare topics digestible and interesting to consumer audiencesExperience pitching media and securing coverageStrong project management skills to support internal and external stakeholdersDeep organizational skills to manage media lists, reporting dashboards, open media opportunities, and moreA collaborative attitude that galvanizes stakeholders across the companyA strategic communications mindset geared around company goalsWillingness to dive in and learn something newPrior experience utilizing reporting tools like Impact or Google AnalyticsExperience with highly-regulated products and servicesWe welcome qualified candidates of all races, creeds, genders, and sexuality to apply.The target base salary for this position ranges from $91,800 to $111,000, in addition to a competitive equity and benefits package (as applicable). When determining compensation, we analyze and carefully consider several factors, including location, job-related knowledge, skills and experience. These considerations may cause your compensation to vary.Ro recognizes the power of in-person collaboration, while supporting the flexibility to work anywhere in the United States. For our Ro'ers in the tri-state (NY) area, you will join us at HQ on Tuesdays and Thursdays. For those outside of the tri-state area, you will be able to join in-person collaborations throughout the year (i.e., during team on-sites).At Ro, we believe that our diverse perspectives are our biggest strengths — and that embracing them will create real change in healthcare.
As an equal opportunity employer, we provide equal opportunity in all aspects of employment, including recruiting, hiring, compensation, training and promotion, termination, and any other terms and conditions of employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, familial status, age, disability and/or any other legally protected classification protected by federal, state, or local law.Ro is committed to providing reasonable accommodations for qualified individuals with disabilities in our application and interview process. If you require a reasonable accommodation in the application or interview process, please contact us at
Senior Associate, Consumer Communications in new york at Unknown Company
This position is listed as full time and onsite.