Senior Associate, Commerce Programmatic

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world‑class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth.

WPP Media is WPP’s AI‑driven media operating unit, uniting media, data and partnerships to deliver creative personalisation at scale. Powered by Open Intelligence, our clients see exactly where, how, and why their media investment is working.

About WPP Media

WPP Media is WPP’s global media collective. In a world where media is everywhere, we combine the best platform, people and partners to create limitless opportunities for growth. We believe in the power of culture and our people – it elevates us to deliver exceptional experiences for both clients and colleagues.

Role Summary & Impact

The Senior Associate, Programmatic Commerce will support tactical activation and day‑to‑day media management of programmatic‑based activations. The role focuses on audience and creative strategy development, competitive research, campaign setup, management and reporting of programmatic media buys across retailer media networks and DSPs such as Amazon, CitrusAd, Criteo, The Trade Desk, Walmart etc. The position requires an understanding of each platform’s programmatic offerings – from self‑serve to managed service – and entails direct partnership with retail media networks to maximize investment for client accounts.

Skills and Experience

• Manage programmatic media activations across key retailer networks and DSPs.
• Execute campaign setup, bid recommendations and budgeting to hit client goals, including use of retail bid‑management technologies.
• Audit and review digital creative tags for accuracy; provide guidance to the Ad Ops team on verification requirements.
• Ensure ongoing campaign compliance with GroupM guidelines and best practices.
• Prepare campaign performance reports on a weekly, monthly and quarterly basis.
• Identify insights and optimisations using historical data and competitive research.
• Address technical issues with programmatic campaign serving.
• Understand drivers of performance on e‑commerce platforms and marketplaces.
• Assist with reconciliation, invoicing/billing, trafficking and data mapping to internal media management platform.
• Bachelor’s degree in Business, Analytics, Marketing, Communications, Advertising or equivalent experience.
• At least 2 years of experience in biddable performance media execution or paid e‑commerce, with a preference for retail media programmatic execution.
• Experience managing and optimising campaigns across multiple retail platforms such as Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google and Meta.
• Strong drive to understand the retail landscape and current trends in commerce media.
• Basic analytical skills with ability to develop data‑driven insights.
• Ability to collaborate effectively with internal teams and external partners.
• Self‑starter attitude thriving in a fast‑paced environment.
• Proficiency with Microsoft Office Suite, including Excel, PowerPoint and Outlook.

Life at WPP Media & Benefits

We invest in our employees to help them do their best work. WPP Media employees access global networks, participate in employee resource groups, attend in‑office events, and benefit from competitive medical, dental, vision, retirement plans, paid time off, partner discounts and mental‑health days.

Equal Opportunity and Employment

WPP Media is an equal‑opportunity employer. We do not discriminate on the basis of race, colour, religion, sex, gender identity, sexual orientation, national origin, age, disability, veteran status or any other protected characteristic. We are committed to fostering a culture of respect in which everyone feels they belong and has equal opportunities for career progression. If you require accommodations or flexibility, please discuss them during the interview process.

WPP Media provides reasonable accommodation to individuals with disabilities and disabled veterans. For accommodation requests, contact GroupM Leave Administration at or call (212) 297‑8507.